Personalized content is good for you, apparently.
Do Not Track
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus.
Data published on social networks will last forever, warns security panel.
Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect.
The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.
Google's Chrome is the latest browser to allow users to block monitoring.
How changes in private browsing settings may affect remarketing campaigns.
Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer.
David Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings.