Yahoo Drops Support for Do Not Track

Yahoo Drops Support for Do Not Track

10y Chris Merriman

Yahoo Drops Support for Do Not Track

Personalized content is good for you, apparently. Read More...

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Brands Adopting a Leadership Position on Do Not Track Technology

Brands Adopting a Leadership Position on Do Not Track Technology

11y McNeal Maddox

Brands Adopting a Leadership Position on Do Not Tr...

Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...

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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

11y Kate Kaye

Microsoft’s Default Do Not Track Barely Discussed ...

Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Bruss...

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Security Execs Say Facebook Use Has Eroded Privacy Forever

Security Execs Say Facebook Use Has Eroded Privacy Forever

11y V3

Security Execs Say Facebook Use Has Eroded Privacy...

Data published on social networks will last forever, warns security panel. Read More...

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Facebook Data Partner Gets Senator's Scrutiny

Facebook Data Partner Gets Senator's Scrutiny

11y Kate Kaye

Facebook Data Partner Gets Senator's Scrutiny

Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data th...

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ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

12y Susan Kuchinskas

ANA Harshes Microsoft’s Windows 8 High With Do-Not...

The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...

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Google Adds Do Not Track Option to Chrome

Google Adds Do Not Track Option to Chrome

12y Shaun Nichols

Google Adds Do Not Track Option to Chrome

Google's Chrome is the latest browser to allow users to block monitoring. Read More...

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Why IE's Do Not Track Default Setting Is Bad News for Advertisers

Why IE's Do Not Track Default Setting Is Bad News for Advertisers

12y Jeff Lerner

Why IE's Do Not Track Default Setting Is Bad News ...

How changes in private browsing settings may affect remarketing campaigns. Read More...

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Microsoft Signals Commitment to Do Not Track by Default

Microsoft Signals Commitment to Do Not Track by Default

12y Kate Kaye

Microsoft Signals Commitment to Do Not Track by De...

Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. ...

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Q&A: ADMA Chairman on Social Commerce, Analytics, and Do Not Track

Q&A: ADMA Chairman on Social Commerce, Analytics, and Do Not Track

12y Adaline Lau

Q&A: ADMA Chairman on Social Commerce, Analytics, ...

David Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings. Read More...

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Do Not Track Standards Not Settled in W3C Meetings

Do Not Track Standards Not Settled in W3C Meetings

12y Kate Kaye

Do Not Track Standards Not Settled in W3C Meetings

EU said Microsoft should be allowed to implement DNT by default. Read More...

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Microsoft Do Not Track Move Stuns Privacy Partners

Microsoft Do Not Track Move Stuns Privacy Partners

12y Kate Kaye

Microsoft Do Not Track Move Stuns Privacy Partners

Conspiracy theories rise, Firefox browser maker dislikes default DNT move. Read More...

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For Do-Not-Track Users, Tailored Twitter Won't Work

For Do-Not-Track Users, Tailored Twitter Won't Work

12y Kate Kaye

For Do-Not-Track Users, Tailored Twitter Won't Wor...

Twitter's new feature is reliant in part on tracking DNT would disable. Read More...

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TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

12y Susan Kuchinskas

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

System lets them consumers set mobile tracking preferences. Read More...

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FTC Wants Online Privacy Hub for Data Brokers

FTC Wants Online Privacy Hub for Data Brokers

12y Kate Kaye

FTC Wants Online Privacy Hub for Data Brokers

Agency publishes final privacy framework, reaffirming support for legislation. Read More...

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Europe Increases Pressure on Online Ad Industry

Europe Increases Pressure on Online Ad Industry

12y Kate Kaye

Europe Increases Pressure on Online Ad Industry

Letter from EU privacy group to IAB Europe adds another wrinkle to developing story. Read More...

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Ad Industry Joins FTC, White House in Do Not Track for Browsers

Ad Industry Joins FTC, White House in Do Not Track for Browsers

12y Kate Kaye

Ad Industry Joins FTC, White House in Do Not Track...

The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Read More...

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Do Not Track: How Small Groups Have a Big Impact on Privacy Debate

Do Not Track: How Small Groups Have a Big Impact on Privacy Debate

12y Kate Kaye

Do Not Track: How Small Groups Have a Big Impact o...

Groups like Center for Digital Democracy played key roles in influencing privacy legislation introduced in 2011. Read More...

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Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track

Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track

13y Kate Kaye

Commissioner Says FTC Is Not Ready to Advise on Do...

J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy. Read More...

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DAA Steps Up Enforcement of Self-Regulatory Program

DAA Steps Up Enforcement of Self-Regulatory Program

13y Jack Marshall

DAA Steps Up Enforcement of Self-Regulatory Progra...

Better Business Bureau has contacted over 100 companies to test compliance. Read More...

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Privacy Bills: Which One Would Ad Industry Choose?

Privacy Bills: Which One Would Ad Industry Choose?

13y Kate Kaye

Privacy Bills: Which One Would Ad Industry Choose?

A breakdown of the six online privacy bills and what they call for. Read More...

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Two More Online Privacy Bills to Hit Congress

Two More Online Privacy Bills to Hit Congress

13y Kate Kaye

Two More Online Privacy Bills to Hit Congress

Another do-not-track bill is expected in the U.S. Senate soon, while in the House, a new draft bill tackles young people's data. Read More...

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Apple Adds Do-Not-Track to Safari Browser

Apple Adds Do-Not-Track to Safari Browser

13y Jack Marshall

Apple Adds Do-Not-Track to Safari Browser

The introduction leaves Google's Chrome as the only major browser without a do-not-track mechanism. Read More...

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Kerry and McCain to Unveil Privacy Bill Tomorrow

Kerry and McCain to Unveil Privacy Bill Tomorrow

13y Kate Kaye

Kerry and McCain to Unveil Privacy Bill Tomorrow

The bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...

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Behavioral Ad Icon Moves to Europe

Behavioral Ad Icon Moves to Europe

13y Jack Marshall

Behavioral Ad Icon Moves to Europe

The European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. R...

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AP's Do-Not-Track Program Shows Challenges of Browser Privacy Tools

AP's Do-Not-Track Program Shows Challenges of Browser Privacy Tools

13y Kate Kaye

AP's Do-Not-Track Program Shows Challenges of Brow...

Countless third party analytics and ad tracking systems enabled by AP-related sites will still track. Read More...

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Behavioral Targeting Laws - Track Me If You Can

Behavioral Targeting Laws - Track Me If You Can

13y Rick Buck

Behavioral Targeting Laws - Track Me If You Can

Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Read More...

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