Differentiate or die: Three pivots DTC brands must make to survive
Actionable analysis

Differentiate or die: Three pivots DTC brands must make to survive

2y James Gregson

Differentiate or die: Three pivots DTC brands must...

James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and...

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How partnerships deliver brand advocacy in a way marketing can’t
Digital Marketing

How partnerships deliver brand advocacy in a way marketing can’t

3y Jaime Singson

How partnerships deliver brand advocacy in a way m...

Impact's Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. Read More...

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Four marketing predictions for 2021
Digital Marketing

Four marketing predictions for 2021

3y Jeremy Fain

Four marketing predictions for 2021

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...

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Boom or bust – Commerce strategies for navigating a global pandemic
Digital Marketing

Boom or bust – Commerce strategies for navigating a global pandemic

4y Charles Nicholls

Boom or bust – Commerce strategies for navigating ...

Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...

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Major trends direct-to-consumer (DTC) brands should act on now
Digital Marketing

Major trends direct-to-consumer (DTC) brands should act on now

4y Daniella Harkins

Major trends direct-to-consumer (DTC) brands shoul...

2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...

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AdRoll releases new Brand Awareness solution for DTC marketers
Digital Advertising

AdRoll releases new Brand Awareness solution for DTC marketers

5y Kimberly Collins

AdRoll releases new Brand Awareness solution for D...

AdRoll announced on Tuesday their latest DTC offering, Brand Awareness, to help marketers build stronger relationships directly with their customers. ...

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Mobile engagement in DTC marketing: Digital + physical
Mobile

Mobile engagement in DTC marketing: Digital + physical

5y Sophie Vu

Mobile engagement in DTC marketing: Digital + phys...

Vibes CMO Sophie Vu explores three trends for DTC marketing in 2019. How mobile engagement is at the core for brands like Chipotle, Allbirds, Casper, ...

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