Discover how embracing identity-driven media can pave the way for a brighter future in our ever-evolving global landscape Read More...
View articleManeesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...
View articleThree clever social media campaigns in China work hard on earned media to help them go viral. Read More...
View articleTwitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleIt's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...
View articleThough still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleOf all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...
View articleResearch conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...
View articleData is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...
View articleWhat is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...
View articleIn the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleWith brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage...
View articleSequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ul...
View articleTo improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Read ...
View articleAccording to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a tr...
View articleViewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with ...
View articleWhile human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been...
View articleClients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...
View articleToday, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Read More...
View articleConverged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleDuring his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...
View articleThe first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as t...
View articleHollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...
View articleIn his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...
View articleIt’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...
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