Identity-led media: the best path forward in a changing world
Digital Marketing

Identity-led media: the best path forward in a changing world

7m Emily Anthony

Identity-led media: the best path forward in a cha...

Discover how embracing identity-driven media can pave the way for a brighter future in our ever-evolving global landscape Read More...

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The changing role of the CMO: from brand builder to business disruptor
Asia

The changing role of the CMO: from brand builder to business disruptor

8y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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How to create great earned social media campaigns for China
Acquisition

How to create great earned social media campaigns for China

8y Joseph Tsang

How to create great earned social media campaigns ...

Three clever social media campaigns in China work hard on earned media to help them go viral. Read More...

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Should you use Twitter's new conversational ads?
Social

Should you use Twitter's new conversational ads?

8y Tessa Wegert

Should you use Twitter's new conversational ads?

Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...

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Three ways digital marketers can use data to defeat ad blocking in 2016
Media

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Online-to-offline attribution in the mobile age
Display Advertising

Online-to-offline attribution in the mobile age

8y Kevin Lee

Online-to-offline attribution in the mobile age

It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...

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Getting it right with social when everything we know is wrong
Social

Getting it right with social when everything we know is wrong

8y Chris Copeland

Getting it right with social when everything we kn...

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...

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How meaningful is your campaign attribution?
Acquisition

How meaningful is your campaign attribution?

8y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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Millennial men the most emotional while watching video ads
Media

Millennial men the most emotional while watching video ads

8y Greg Jarboe

Millennial men the most emotional while watching v...

Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...

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How Can Data Turn Your Content into Marketing Gold?
Data insights

How Can Data Turn Your Content into Marketing Gold?

9y Yuyu Chen

How Can Data Turn Your Content into Marketing Gold...

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...

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How E-Commerce Sites Can Use Social Proof to Increase Conversions
Social

How E-Commerce Sites Can Use Social Proof to Increase Conversions

9y Graham Charlton

How E-Commerce Sites Can Use Social Proof to Incre...

What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...

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VIDEO: BlackRock's Thoughts on Marketing in a Digital World
Media

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

9y Yuyu Chen

VIDEO: BlackRock's Thoughts on Marketing in a Digi...

In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...

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The Difference Between Like and Love
Email

The Difference Between Like and Love

9y Dave Hendricks

The Difference Between Like and Love

While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...

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Facebook Puts Ban on "Like-Gating"
Social

Facebook Puts Ban on "Like-Gating"

9y Mike O'Brien

Facebook Puts Ban on "Like-Gating"

With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage...

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6 Tips for Sequencing Your Marketing Content
Marketing

6 Tips for Sequencing Your Marketing Content

10y Dave Lloyd

6 Tips for Sequencing Your Marketing Content

Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ul...

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Content and Analytics: A Strategic Combination
Data insights

Content and Analytics: A Strategic Combination

10y Stephanie Miller

Content and Analytics: A Strategic Combination

To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Read ...

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Winning Consumer Attention: Amazing Content + True Native Distribution
Conference Coverage

Winning Consumer Attention: Amazing Content + True Native Distribution

10y Kevin Gibbons

Winning Consumer Attention: Amazing Content + True...

According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a tr...

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A Performance Marketer's View on Content Marketing
Asia

A Performance Marketer's View on Content Marketing

10y Josh Bledsoe

A Performance Marketer's View on Content Marketing

Viewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with ...

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Old Tricks, New Dogs
Marketing

Old Tricks, New Dogs

10y Marc Connor

Old Tricks, New Dogs

While human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been...

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PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency
Asia

PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific ...

10y Jon Wade

PR & Creativity: Questions Clients Should Be A...

Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...

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COB: Redefining the Cost of Business With Digital
Marketing

COB: Redefining the Cost of Business With Digital

10y Chris Copeland

COB: Redefining the Cost of Business With Digital

Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Read More...

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Converged Analytics for Media Effectiveness
Analytics

Converged Analytics for Media Effectiveness

10y Marshall Sponder

Converged Analytics for Media Effectiveness

Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...

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#CZLNY: 10 Local SEO and Digital Marketing Best Practices
Conference Coverage

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

10y Megan Leap

#CZLNY: 10 Local SEO and Digital Marketing Best Pr...

During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...

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7 Reasons You Should Go to ClickZ Live New York 2014
Conference Coverage

7 Reasons You Should Go to ClickZ Live New York 2014

10y Jessica Lee

7 Reasons You Should Go to ClickZ Live New York 20...

The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as t...

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Paid and Earned Media Unite for Award-Winning Oscars Performance
Social

Paid and Earned Media Unite for Award-Winning Oscars Performance

10y Susan Kuchinskas

Paid and Earned Media Unite for Award-Winning Osca...

Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...

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#SESCHI: Marketers Must React Effectively to Social and Data
Social

#SESCHI: Marketers Must React Effectively to Social and Data

10y Jennifer Slegg

#SESCHI: Marketers Must React Effectively to Socia...

In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...

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Optimize Content Marketing for Conversions and Brand Credibility
Media

Optimize Content Marketing for Conversions and Brand Credibility

11y Matthew Kumin

Optimize Content Marketing for Conversions and Bra...

It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...

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