Customer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...
View articleBlack Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...
View articleWe usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...
View articlePrime Day broke sales records for Amazon in both 2016 an 2017. However, there's also an opportunity for every other retailer to have a great day, as w...
View articleUber and Airbnb have a lot of surface things in common: they're unicorns who have disrupted their respective industries and evolved into global powerh...
View articleIn this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...
View articleEvery year, eBay facilitates the purchase of hundreds of billions of dollars worth of goods, but even though eBay is one of the web's ecommerce pionee...
View articleAlex and Ani demonstrates how today's businesses must operate like silo-less ecommerce brands, avoiding friction between different departments. Read M...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleThe way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...
View articleAs Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...
View articleAmazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been ...
View articleThanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...
View articleAfter years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...
View articleStubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...
View articleFacebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...
View articleNow that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...
View articleIt's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the ...
View articleImgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Read More...
View articleWhat can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...
View articleUsing organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experience...
View articleThe people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...
View articleGreater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard...
View articleThe e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...
View articleThis TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleAlmost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the c...
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