Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.
Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success.
There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers.
Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate.
With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers.
Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million.
Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly.
Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects.
Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry's first asset management marketing solution.
Technology can make marketing more efficient, but there's a hitch.