What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Multichannel customer service is a must in 2016. Who's doing it best?
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
How can using a "fast start" model refine the execution of your marketing strategy?
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Optimize your email marketing program by testing its functionality with these strategies.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?