List-growth strategies that break through your acquisition barriers

Email Marketing List-growth strategies that break through your acquisition barriers

5y Ryan Phelan

List-growth strategies that break through your acq...

Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...

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Four steps for winning the inbox with email automation

Email Marketing Four steps for winning the inbox with email automation

5y Cynthia Price

Four steps for winning the inbox with email automa...

Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...

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Better email acquisition is key for big data success

Email Marketing Better email acquisition is key for big data success

5y Ryan Phelan

Better email acquisition is key for big data succe...

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...

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Personalized recommendations aren’t just for the big ecommerce marketers

Ecommerce Personalized recommendations aren’t just for the big ecommerce marketers

5y Susan Wall

Personalized recommendations aren’t just for the b...

Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...

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How incremental innovation drives email evolution

Email Marketing How incremental innovation drives email evolution

5y Ryan Phelan

How incremental innovation drives email evolution

Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...

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Why not having DMARC can still hurt your deliverability

Email Marketing Why not having DMARC can still hurt your deliverability

5y Derek Harding

Why not having DMARC can still hurt your deliverab...

In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...

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Study: 73% of 'millennials' prefer to contact brands via email

Ad Industry Metrics Study: 73% of 'millennials' prefer to contact brands via email

5y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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ClickZ cases the candidates: Email marketing

Email Marketing ClickZ cases the candidates: Email marketing

5y Mike O'Brien

ClickZ cases the candidates: Email marketing

In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First...

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Is your email campaign breaking your brand promise?

Email Marketing Is your email campaign breaking your brand promise?

5y Guest Writer

Is your email campaign breaking your brand promise...

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...

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Why data is the best thing to happen to your email subject line

Email Why data is the best thing to happen to your email subject line

5y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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Getting off to a fast start, marketing style

Marketing Getting off to a fast start, marketing style

5y Ellen Valentine

Getting off to a fast start, marketing style

How can using a "fast start" model refine the execution of your marketing strategy? Read More...

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Reviving sluggish sales with email personalization

Conversion & ROI Reviving sluggish sales with email personalization

5y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Four ideas to inspire your next email marketing test

Advanced Email Marketing Four ideas to inspire your next email marketing test

5y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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A beginning of year audit checklist for your email marketing program

Email A beginning of year audit checklist for your email marketing program

5y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Two more New Year’s resolutions to add to your list

Email Two more New Year’s resolutions to add to your list

5y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

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Why do gyms' email marketing suck so much?

Email Marketing Why do gyms' email marketing suck so much?

5y Mike O'Brien

Why do gyms' email marketing suck so much?

As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?...

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An email marketer’s stocking stuffer

Email Marketing An email marketer’s stocking stuffer

5y Dave Hendricks

An email marketer’s stocking stuffer

Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic? Read More...

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Three lessons learned from Cyber Monday 2015

Strategies Three lessons learned from Cyber Monday 2015

5y Jim Davidson

Three lessons learned from Cyber Monday 2015

Now that Cyber Monday 2015 has come and gone, digital marketers can borrow strategies that were proven to be successful and implement them in future r...

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Setting the stage for a successful email marketing automation campaign

Email Marketing Optimization Setting the stage for a successful email marketing automation campaign

5y Jeanne Jennings

Setting the stage for a successful email marketing...

Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...

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What email marketers can learn from 'Friends'

Email Marketing What email marketers can learn from 'Friends'

5y Kara Trivunovic

What email marketers can learn from 'Friends'

How can quotes from the hit TV sitcom Friends resonate within the context of email marketing? Read More...

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How top email marketers defend value by ensuring trust

Email How top email marketers defend value by ensuring trust

5y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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Why Customer Match is the biggest thing to happen to email since Hotmail

Email Why Customer Match is the biggest thing to happen to email since Hotmail

5y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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4 tips for growing your email list with opt-in

Advanced Email Marketing 4 tips for growing your email list with opt-in

5y Jeanne Jennings

4 tips for growing your email list with opt-in

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...

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Stay ahead of the statistic: avoid declining deliverability

Email Stay ahead of the statistic: avoid declining deliverability

6y Scott Roth

Stay ahead of the statistic: avoid declining deliv...

Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...

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Separating the 'what' from the 'how' in digital marketing

Email Separating the 'what' from the 'how' in digital marketing

6y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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5 keys to success with triggered email campaigns

Email 5 keys to success with triggered email campaigns

6y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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Do you know when to call in the email experts?

Email Do you know when to call in the email experts?

6y Kara Trivunovic

Do you know when to call in the email experts?

Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...

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