Email testing and optimization: an in-depth look into what works
Email testing and optimization: an in-depth look i...
It's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...
View articleFrequency matters: 5 keys to finding the 'Goldilocks Zone'
Frequency matters: 5 keys to finding the 'Goldiloc...
Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...
View articleHow to construct the perfect marketing email
"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...
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Sign upWhat's the best email frequency and how do you find it?
What's the best email frequency and how do you fin...
The temptation to email more often is understandable, as it can mean more sales. However, marketers need to find a balance between sending too many an...
View articleGo live! The top 5 open-time personalization testing opportunities
Go live! The top 5 open-time personalization testi...
What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...
View articleHow to earn Cubs status for your email program
How to earn Cubs status for your email program
Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...
View article4 ways to create personalized marketing messages
4 ways to create personalized marketing messages
One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleEmail is eating mobile, part 2
As the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent stru...
View articleEmail primetime: connect with customers on their schedules
Email primetime: connect with customers on their s...
When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...
View articleEmail interaction: tell it like it is
One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...
View articleTaking Risks to Grow Your List
Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider...
View article5 Ways to Create an Irresistible Call to Action
5 Ways to Create an Irresistible Call to Action
A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...
View article9 Questions to Ask When Selecting an Email Agency
9 Questions to Ask When Selecting an Email Agency
Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the ne...
View article8 Items to Get Your Holiday Season off to a Head Start
8 Items to Get Your Holiday Season off to a Head S...
The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...
View articleIt's Just Email, How Complicated Can It Be?
Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of yo...
View article5 Conversion Optimization Tests to Try With Your Next Email Campaign
5 Conversion Optimization Tests to Try With Your N...
Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimizat...
View articleHow Email Works, Part Four: Measurement and Tracking
How Email Works, Part Four: Measurement and Tracki...
In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...
View articleWhen Good Shoppers Stray
Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...
View articleThe 5 Most Egregious Marketing Automation Fails and How To Avoid Them
The 5 Most Egregious Marketing Automation Fails an...
Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...
View articleThe End of an Era: One-to-One Marketing Is Dead
The End of an Era: One-to-One Marketing Is Dead
You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...
View articleFreq Out! Not Optimizing for Frequency Can Cost You
Freq Out! Not Optimizing for Frequency Can Cost Yo...
Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers a...
View articleSeizing Inbox Innovation Opportunities
Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a...
View articleWho Is a Hot Surprise? Never Use Your Worst Photo!
Who Is a Hot Surprise? Never Use Your Worst Photo!
Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...
View articleA Prime Example of the Effectiveness of Email
A Prime Example of the Effectiveness of Email
Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...
View articleLinkedIn is Sending Less Email – Should You?
LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...
View articleHow Email Works, Part Three: Anatomy of an Email
How Email Works, Part Three: Anatomy of an Email
In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication ...
View articleEmail Is Eating Mobile
With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...
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