ChatGPT beyond the hype: How to use AI models for better email marketing

AI ChatGPT beyond the hype: How to use AI models for better email marketing

10m Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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Five ways advanced email testing can help you send better email

Email Five ways advanced email testing can help you send better email

1y Kath Pay

Five ways advanced email testing can help you send...

When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Read More...

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Optimizing Black Friday email campaigns with dynamic content automation

Email Optimizing Black Friday email campaigns with dynamic content automation

1y Cynthia Price

Optimizing Black Friday email campaigns with dynam...

Including your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts...

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Defeat the four most common email mistakes with 'Helpful Marketing'

Email Defeat the four most common email mistakes with 'Helpful Marketing'

1y Kath Pay

Defeat the four most common email mistakes with 'H...

"Helpful Marketing is like the helpful salesperson. Instead of basing the customer relationship on transactions alone, it frames every email you send ...

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The four common mistakes holding back your email success

Email Marketing The four common mistakes holding back your email success

1y Kath Pay

The four common mistakes holding back your email s...

It's time to move past ineffective practices that keep your email program from achieving your goals. Read More...

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Four reasons why email marketing is worth investing in now more than ever

Email Marketing Four reasons why email marketing is worth investing in now more than ever

1y Kath Pay

Four reasons why email marketing is worth investin...

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your b...

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Why domain-level “intent” can mislead the buyer journey analysis

Digital Marketing Why domain-level “intent” can mislead the buyer journey analysis

3y Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Marketing Optimization Five email and mobile marketing insights from 2021 (Q1 to Q2)

3y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Email marketing 2021-22: the glass is (at least) half full

Content & Experience Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Maropost: the secret to email personalization at scale

Personalization Maropost: the secret to email personalization at scale

3y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Why helpful marketing should outlast the pandemic

Content & Experience Why helpful marketing should outlast the pandemic

3y Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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Key Insights: 2021 Strategic pearls on email and content marketing

People and skills Key Insights: 2021 Strategic pearls on email and content marketing

3y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Tech Talk with Litmus: Crafting personalized and scalable email experiences

Analytics Tech Talk with Litmus: Crafting personalized and scalable email experiences

3y Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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Saying goodbye to data friction with MessageGears and personalized messages at scale

Digital Marketing Saying goodbye to data friction with MessageGears and personalized messages at scale

3y Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Email Marketing Tech Talk with Maropost: Cloud-based unified marketing automation platform

3y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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What does lead generation look like in 2020?

Lead generation What does lead generation look like in 2020?

4y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

Mobile Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

4y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

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Email marketing or marketing automation?

Digital Marketing Email marketing or marketing automation?

4y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

Digital Marketing Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

4y Kamaljeet Kalsi

Key Insights: Email marketing the titanium of mart...

Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

Digital Marketing Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

4y Kamaljeet Kalsi

Key insights: Day one post COVID-19, the mobile ap...

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...

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Breaking the monopoly: How to beat the Amazon effect with WordPress

Ecommerce Breaking the monopoly: How to beat the Amazon effect with WordPress

4y Yasmine Dehimi

Breaking the monopoly: How to beat the Amazon effe...

There's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat ...

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SmarterHQ: Retailers dialing back their ‘Black Friday’ email promotions

Digital Marketing SmarterHQ: Retailers dialing back their ‘Black Friday’ email promotions

4y Barry Levine

SmarterHQ: Retailers dialing back their ‘Black Fri...

Only a few retailers are pushing “Black Friday” specific messaging and promotions. Of the 19 retailers tracked by SmarterHQ, only three have sent emai...

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Adobe Email Usage Study: "Emailed too often" named most annoying

Email Marketing Adobe Email Usage Study: "Emailed too often" named most annoying

4y Tereza Litsa

Adobe Email Usage Study: "Emailed too often" named...

Adobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...

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HubSpot partners with Supermetrics to enable automated multi-portal views

Marketing Technology HubSpot partners with Supermetrics to enable automated multi-portal views

5y Barry Levine

HubSpot partners with Supermetrics to enable autom...

HubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...

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95% of B2B marketers consider demand creation strategy to be successful

Digital Marketing 95% of B2B marketers consider demand creation strategy to be successful

5y Jacqueline Dooley

95% of B2B marketers consider demand creation stra...

And nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...

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Thirteen email marketing platforms with high ROI

Email & Automation Thirteen email marketing platforms with high ROI

5y Jeannie Dougherty

Thirteen email marketing platforms with high ROI

Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

5y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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