Maropost: the secret to email personalization at scale

Content & Experience Maropost: the secret to email personalization at scale

4w Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Why helpful marketing should outlast the pandemic

Advanced Email Marketing Why helpful marketing should outlast the pandemic

1m Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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Key Insights: 2021 Strategic pearls on email and content marketing

Actionable Analysis Key Insights: 2021 Strategic pearls on email and content marketing

6m Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Tech Talk with Litmus: Crafting personalized and scalable email experiences

Analytics Tech Talk with Litmus: Crafting personalized and scalable email experiences

6m Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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Saying goodbye to data friction with MessageGears and personalized messages at scale

AI & Automation Saying goodbye to data friction with MessageGears and personalized messages at scale

8m Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Digital Transformation Tech Talk with Maropost: Cloud-based unified marketing automation platform

8m Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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What does lead generation look like in 2020?

Chatbots What does lead generation look like in 2020?

10m Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

Digital Advertising Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

10m Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

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Email marketing or marketing automation?

Digital Marketing Email marketing or marketing automation?

11m Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

Digital Marketing Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

11m Kamaljeet Kalsi

Key Insights: Email marketing the titanium of mart...

Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

Digital Marketing Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

1y Kamaljeet Kalsi

Key insights: Day one post COVID-19, the mobile ap...

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...

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Breaking the monopoly: How to beat the Amazon effect with WordPress

Digital Marketing Breaking the monopoly: How to beat the Amazon effect with WordPress

1y Yasmine Dehimi

Breaking the monopoly: How to beat the Amazon effe...

There's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat ...

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SmarterHQ: Retailers dialing back their ‘Black Friday’ email promotions

Digital Marketing SmarterHQ: Retailers dialing back their ‘Black Friday’ email promotions

2y Barry Levine

SmarterHQ: Retailers dialing back their ‘Black Fri...

Only a few retailers are pushing “Black Friday” specific messaging and promotions. Of the 19 retailers tracked by SmarterHQ, only three have sent emai...

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Adobe Email Usage Study: "Emailed too often" named most annoying

Digital Marketing Adobe Email Usage Study: "Emailed too often" named most annoying

2y Tereza Litsa

Adobe Email Usage Study: "Emailed too often" named...

Adobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...

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HubSpot partners with Supermetrics to enable automated multi-portal views

Data & Analytics HubSpot partners with Supermetrics to enable automated multi-portal views

2y Barry Levine

HubSpot partners with Supermetrics to enable autom...

HubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...

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95% of B2B marketers consider demand creation strategy to be successful

Digital Marketing 95% of B2B marketers consider demand creation strategy to be successful

2y Jacqueline Dooley

95% of B2B marketers consider demand creation stra...

And nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...

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Thirteen email marketing platforms with high ROI

Email & Automation Thirteen email marketing platforms with high ROI

2y Jeannie Dougherty

Thirteen email marketing platforms with high ROI

Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

2y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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What makes Airbnb an exceptional email marketer

Email & Automation What makes Airbnb an exceptional email marketer

2y Mike O'Brien

What makes Airbnb an exceptional email marketer

Marketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...

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What are the most important features for an email marketing platform?

Email What are the most important features for an email marketing platform?

2y Tereza Litsa

What are the most important features for an email ...

From the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...

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6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

Email & Automation 6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

2y Mike O'Brien

6 examples of perfect proactive triggered emails f...

Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....

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The science of email marketing: How psychology can help email open rates

Email Marketing The science of email marketing: How psychology can help email open rates

2y Emily Alford

The science of email marketing: How psychology can...

The Zeigarnik Effect: Human brains pay more attention to incomplete tasks than completed ..... Four psychology tips for more engaging email marketing....

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The 10 types of content and experience platforms: Which are best for your business?

Content The 10 types of content and experience platforms: Which are best for your business?

2y Jonathan Brown

The 10 types of content and experience platforms: ...

63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...

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Five ways to take your marketing automation further with AI

AI & Automation Five ways to take your marketing automation further with AI

2y John Oechsle

Five ways to take your marketing automation furthe...

AI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research. 5 ways we'll see ch...

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You have a cart abandonment strategy. What about browse abandonment?

Email & Automation You have a cart abandonment strategy. What about browse abandonment?

2y Mike O'Brien

You have a cart abandonment strategy. What about b...

The Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...

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Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

Strategy & Leadership Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

2y Mike O'Brien

Relevance is the goal: Q+A with Dollar Shave Club ...

In this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...

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Top 8 A/B testing elements for email marketing campaigns

Email Marketing Top 8 A/B testing elements for email marketing campaigns

2y Kevin George

Top 8 A/B testing elements for email marketing cam...

A/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment...

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