Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay
Social & Community

Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

6y Emily Alford

Here are some of the best (and worst) ways brands ...

To celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...

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Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser
Digital Advertising

Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne K...

6y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

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Seven questions agencies should be asking prospective clients
Acquisition

Seven questions agencies should be asking prospective clients

8y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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How emoji-targeting campaigns change Twitter and marketing
Marketing

How emoji-targeting campaigns change Twitter and marketing

8y Tereza Litsa

How emoji-targeting campaigns change Twitter and m...

Twitter is introducing emoji targeting, in an attempt to lure advertisers and create a more effective targeting. What should we expect from now on? Tw...

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Stats of the week: Six Snapchat figures from Mary Meeker
Social Media

Stats of the week: Six Snapchat figures from Mary Meeker

8y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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Four tips for incorporating emojis into your marketing
Strategies

Four tips for incorporating emojis into your marketing

8y Tessa Wegert

Four tips for incorporating emojis into your marke...

There's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right...

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Eight examples of excellent ecommerce emails
Email

Eight examples of excellent ecommerce emails

8y Mike O'Brien

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...

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Meet the newest kid on the block: the Peach app
Social Media

Meet the newest kid on the block: the Peach app

8y Mike O'Brien

Meet the newest kid on the block: the Peach app

Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...

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Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks
Asia

Tweets of the Week: AMAs and Adele keep brands rocking, while also saying t...

8y Sophie Loras

Tweets of the Week: AMAs and Adele keep brands roc...

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...

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How brands promoted themselves in the lead up to Alibaba's Singles Day
Asia

How brands promoted themselves in the lead up to Alibaba's Singles Day

8y Elisa Harca

How brands promoted themselves in the lead up to A...

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...

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Tweets of the Week: Starbucks, singles, and supporting our troops
Social

Tweets of the Week: Starbucks, singles, and supporting our troops

8y Mike O'Brien

Tweets of the Week: Starbucks, singles, and suppor...

Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...

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4 ways Boomerang enhances the Instagram advertising experience
Social

4 ways Boomerang enhances the Instagram advertising experience

9y Mike O'Brien

4 ways Boomerang enhances the Instagram advertisin...

A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...

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Tweets of the week: winners and losers of Back to the Future Day
Social

Tweets of the week: winners and losers of Back to the Future Day

9y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

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Facebook’s new emoticons: the good, the bad and the future
Social

Facebook’s new emoticons: the good, the bad and the future

9y Yuyu Chen

Facebook’s new emoticons: the good, the bad and th...

Facebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Read More...

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Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin
Social

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

9y Yuyu Chen

Standing out with Instagram: Q&A with Creative...

Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the ...

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Tweets of the Week: Everyone Loves #PizzaRat
Social

Tweets of the Week: Everyone Loves #PizzaRat

9y Yuyu Chen

Tweets of the Week: Everyone Loves #PizzaRat

This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to th...

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The New Standard of Convenience - From Anywhere
Ecommerce

The New Standard of Convenience - From Anywhere

9y Guest

The New Standard of Convenience - From Anywhere

Brands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this s...

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Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?
Social

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

9y Yuyu Chen

Was Twitter's Visual-Tool Debut at the VMAs a Glim...

At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. ...

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Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz
Agency Spotlight

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

9y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

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Tweets of the Week: #CecilTheLion Inspires Outrage, Activism
Social

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

9y Emily Alford

Tweets of the Week: #CecilTheLion Inspires Outrage...

This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Read More...

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Emotion in Ads: Does Sentiment Sell?
Marketing

Emotion in Ads: Does Sentiment Sell?

9y Tessa Wegert

Emotion in Ads: Does Sentiment Sell?

Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...

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World Emoji Day Illustrates Global Impact
Social

World Emoji Day Illustrates Global Impact

9y Mike O'Brien

World Emoji Day Illustrates Global Impact

While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...

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Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail
Social

Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

9y Emily Alford

Tweets of the Week: #CanadaDay Win and #UrbanOutfi...

This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emo...

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Commerce, Commerce, Anywhere, Anytime
Asia

Commerce, Commerce, Anywhere, Anytime

9y Ohad Hecht

Commerce, Commerce, Anywhere, Anytime

In today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...

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UK Company Introduces Emojis for Password Protection Sites
Marketing

UK Company Introduces Emojis for Password Protection Sites

9y Lee Bell

UK Company Introduces Emojis for Password Protecti...

UK technology company Intelligent Environments launches world's first emoji-only passcode. Is this a trend of things to come? Read More...

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Norwegian Airline Creates Emoji URL
Marketing

Norwegian Airline Creates Emoji URL

9y Mike O'Brien

Norwegian Airline Creates Emoji URL

Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...

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What Challenges Do Agencies Face in 2015?
Agency Spotlight

What Challenges Do Agencies Face in 2015?

9y Mike O'Brien

What Challenges Do Agencies Face in 2015?

According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...

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