Conversational ads: The future of two-way interaction is now

AI & Automation Conversational ads: The future of two-way interaction is now

2y Mahi de Silva

Conversational ads: The future of two-way interact...

Rapid advancements in NLP and machine learning have given rise to conversational AI technologies marketers can use for more engaging conversational ad...

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Brands are excited about chatbots. Why aren't consumers?

Chatbots Brands are excited about chatbots. Why aren't consumers?

2y Mike O'Brien

Brands are excited about chatbots. Why aren't cons...

Though chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. Read More...

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Survey: Nearly 100% of social media users visit at least four platforms a day

Digital Marketing Survey: Nearly 100% of social media users visit at least four platforms a day

2y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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How messaging is transforming the way we do business

Digital Transformation How messaging is transforming the way we do business

2y Jacqueline Dooley

How messaging is transforming the way we do busine...

Each month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...

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Facebook unveils its plans for 2019: What’s next?

Digital Marketing Facebook unveils its plans for 2019: What’s next?

3y Tereza Litsa

Facebook unveils its plans for 2019: What’s next?

Zuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know. Read ...

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Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

Marketing Technology Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

3y Kimberly Collins

Martech news roundup: Facebook integrations, Kusto...

We review the top news in martech from the week of January 21–28, 2019. Read More...

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Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available

Marketing Technology Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available

3y Kimberly Collins

Weekly martech review: SAP buys Qualtrics, Alibaba...

We review the top news in martech from the week of November 5–November 12, 2018. Read More...

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Chatting with bots: How well 5 brands' chatbots actually work

Chatbots Chatting with bots: How well 5 brands' chatbots actually work

3y Mike O'Brien

Chatting with bots: How well 5 brands' chatbots ac...

We usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...

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What the declining time spent on Facebook means for marketers

Digital Marketing What the declining time spent on Facebook means for marketers

3y Tereza Litsa

What the declining time spent on Facebook means fo...

Facebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...

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Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Strategy & Leadership Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

4y Mike O'Brien

Mass one-to-one marketing: Procter & Gamble Ch...

At WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...

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6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

4y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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Dark social: Why and how should you be tracking it?

Social Dark social: Why and how should you be tracking it?

4y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

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Artificial intelligence in action: 5 brands brilliantly executing AI

AI & Automation Artificial intelligence in action: 5 brands brilliantly executing AI

4y Mike O'Brien

Artificial intelligence in action: 5 brands brilli...

AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?

Email Is Facebook Messenger a viable alternative to SMS, email and push notifications?

5y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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Facebook launches analytics for Messenger chatbots

Analytics Facebook launches analytics for Messenger chatbots

5y Al Roberts

Facebook launches analytics for Messenger chatbots

Facebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...

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Report: Facebook dominates social ad spend and this is just the beginning

Asia Report: Facebook dominates social ad spend and this is just the beginning

5y Sophie Loras

Report: Facebook dominates social ad spend and thi...

Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...

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What Facebook Messenger's evolution means for advertisers

Social Media What Facebook Messenger's evolution means for advertisers

5y Morgan Swingle

What Facebook Messenger's evolution means for adve...

As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...

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Stats of the week: Six Snapchat figures from Mary Meeker

Social Media Stats of the week: Six Snapchat figures from Mary Meeker

5y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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Be a dragon, not a unicorn, says Mondelez's Bough

Mobile Be a dragon, not a unicorn, says Mondelez's Bough

5y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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The Digital Download: Facebook additions amid Yahoo speculation

More News The Digital Download: Facebook additions amid Yahoo speculation

5y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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What can chatbots do for ecommerce?

Chatbots What can chatbots do for ecommerce?

5y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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The Digital Download: Facebook and Amazon soar, while Yahoo struggles

More News The Digital Download: Facebook and Amazon soar, while Yahoo struggles

5y Mike O'Brien

The Digital Download: Facebook and Amazon soar, wh...

A book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...

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How KLM uses China's WeChat for customer service

Asia How KLM uses China's WeChat for customer service

6y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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