Rapid advancements in NLP and machine learning have given rise to conversational AI technologies marketers can use for more engaging conversational ad...
View articleThough chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. Read More...
View articleGoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...
View articleEach month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...
View articleZuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know. Read ...
View articleWe review the top news in martech from the week of January 21–28, 2019. Read More...
View articleWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
View articleWe usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...
View articleFacebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...
View articleAt WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...
View articleToo many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...
View articleAs more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...
View articleAI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...
View articleMany companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...
View articleFacebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...
View articleFacebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...
View articleAs Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...
View articleMary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...
View articleMondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleThis week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...
View articleDespite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...
View articleA book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...
View articleChina is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....
View article