Fospha’s Insights to Unlock eCommerce Growth in 2024

Marketing Fospha’s Insights to Unlock eCommerce Growth in 2024

4w Fospha Team

Fospha’s Insights to Unlock eCommerce Growth in 20...

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...

View article
GA4: The Game-Changer in Ecommerce Analytics

Marketing GA4: The Game-Changer in Ecommerce Analytics

4m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

View article
New data sets will help marketers break their cookie addiction

Advertising & Promotion New data sets will help marketers break their cookie addiction

2y Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
A contingency plan for the inevitable cookie death

Digital Marketing A contingency plan for the inevitable cookie death

3y Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

View article
The importance of accurate keyword difficulty scores

Data The importance of accurate keyword difficulty scores

3y Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

View article
Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Digital Leaders Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

3y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

View article
How digital advertisers can navigate the updated cloud solutions from Google

Digital Marketing How digital advertisers can navigate the updated cloud solutions from Google

3y Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

View article
Is Smart Bidding fostering a lackadaisical approach to account structuring?

Digital Marketing Is Smart Bidding fostering a lackadaisical approach to account structuring?

4y David Grow

Is Smart Bidding fostering a lackadaisical approac...

David Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper...

View article
The sky is not falling: You’ll be fine without cookies

Digital Marketing The sky is not falling: You’ll be fine without cookies

4y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

View article
Hitchhiker's guide to the end of the 3rd-party cookie as we know it

Digital Marketing Hitchhiker's guide to the end of the 3rd-party cookie as we know it

4y Matt Moore

Hitchhiker's guide to the end of the 3rd-party coo...

Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channe...

View article
How to improve your SEO after Google’s spot-zero-termination

Search How to improve your SEO after Google’s spot-zero-termination

4y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

View article
As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

Digital Marketing As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

4y Barry Levine

As Google issues death penalty for third-party coo...

With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...

View article
Voice search ascending: Three areas that require your attention right now

Search Marketing Voice search ascending: Three areas that require your attention right now

4y Bart Bartolozzi

Voice search ascending: Three areas that require y...

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...

View article
Google launches major new initiative to protect both consumer privacy and free online content

Digital Advertising Google launches major new initiative to protect both consumer privacy and free online content

5y Barry Levine

Google launches major new initiative to protect bo...

Google said on Thursday they plan to work with the web community to “develop new standards that advance privacy, while continuing to support free acce...

View article
WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Mobile WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

5y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

View article
Is Google leading the image recognition engine race?

Emerging Technology Is Google leading the image recognition engine race?

5y Luke Richards

Is Google leading the image recognition engine rac...

A new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...

View article
Why marketing attribution hasn’t lived up to the hype—yet

Marketing Technology Why marketing attribution hasn’t lived up to the hype—yet

5y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

View article
Digital ad spend: Paid search continues to dominate in 2019

Digital Marketing Digital ad spend: Paid search continues to dominate in 2019

5y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

View article
Google for Small Business: New launch to enable small business owners with more digital tools

Digital Advertising Google for Small Business: New launch to enable small business owners with more digital tools

5y Barry Levine

Google for Small Business: New launch to enable sm...

"80% of small businesses still aren’t making the most of digital tools that can help them reach more customers and work more efficiently," Google's Gl...

View article
BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

Industry Developments BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

5y Barry Levine

BI platforms take center stage as Google buys Look...

Google and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...

View article
IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

5y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

View article
LiveRamp unveils new way to target ads using first-party cookies

Digital Advertising LiveRamp unveils new way to target ads using first-party cookies

5y Barry Levine

LiveRamp unveils new way to target ads using first...

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...

View article
What would a digital advertising disruptor look like?

Digital Advertising What would a digital advertising disruptor look like?

5y Mike Monroe

What would a digital advertising disruptor look li...

Facebook and Google currently dominate the digital advertising market — but that status quo won’t last forever. A new disruptor likely isn’t far from ...

View article
Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

Marketing Technology Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

5y Kimberly Collins

Martech news roundup: Zendesk acquires Smooch, Goo...

Roundup of top news in martech from the week of May 20-24, 2019. Read More...

View article
Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

Digital Marketing Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

5y Barry Levine

Google launches two new types of ads: intent-based...

70% of users have indicated to Google that they are very interested in coming across new content without active effort, Google's Display Ads MD Dan Ta...

View article
Benefiting from AI and deep learning for video summarization

AI & Automation Benefiting from AI and deep learning for video summarization

5y Divya Jain

Benefiting from AI and deep learning for video sum...

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...

View article
Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

Industry Developments Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

5y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

View article
1 2 3 67