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5 first-party data strategies to power your personalization

Data & Analytics 5 first-party data strategies to power your personalization

3h Mike O'Brien

Metrics to support 'your' digital monetization strategy

Analytics Metrics to support 'your' digital monetization strategy

2w Adam Singer

Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Marketing Google, Yandex and Baidu: Strategies for expanding your search marketing

2w Mike O'Brien

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Google, Amazon and the relationship between paid search and ecommerce

Search Marketing Google, Amazon and the relationship between paid search and ecommerce

4w Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Retail Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

1m Mike O'Brien

Can artificial intelligence create content as well as a human?

AI Can artificial intelligence create content as well as a human?

1m Mike O'Brien

Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Strategy & Leadership Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

2m Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

3m Mike O'Brien

How can you optimize your landing page for maximum conversions?

Ecommerce How can you optimize your landing page for maximum conversions?

3m Mike O'Brien

5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

3m Al Roberts

5 blockchain, decentralized and crypto-asset predictions for 2018

Blockchain 5 blockchain, decentralized and crypto-asset predictions for 2018

3m Jeremy Epstein

How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

3m Mike O'Brien

How Airbnb is putting AMP at the core of its digital strategy

Search How Airbnb is putting AMP at the core of its digital strategy

4m Clark Boyd

ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

4m Mike O'Brien

Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September

Digital Transformation Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September

4m Mike O'Brien

Looking back on 2017: ClickZ's most popular articles from January, February and March

Digital Marketing Looking back on 2017: ClickZ's most popular articles from January, February and March

4m Mike O'Brien

Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

4m Mike O'Brien

How 4 travel brands are using AI for a better experience

AI How 4 travel brands are using AI for a better experience

4m Mike O'Brien

6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

4m Sam Carter

7 ways to reduce cart abandonment with a more seamless checkout

Ecommerce 7 ways to reduce cart abandonment with a more seamless checkout

4m Mike O'Brien

What makes a great digital marketing and analytics shop

Strategies What makes a great digital marketing and analytics shop

4m Adam Singer

GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

5m Mike O'Brien

A matter of trust: What are you doing with my data?

Strategy & Leadership A matter of trust: What are you doing with my data?

5m Mike O'Brien

From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

5m Mike O'Brien

Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

5m Al Roberts

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

Strategy & Leadership [Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

5m Clark Boyd

What’s your Amazon strategy?: Breaking silos and brand new budgets

Search Marketing What’s your Amazon strategy?: Breaking silos and brand new budgets

5m Mike O'Brien

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