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5 first-party data strategies to power your personalization
Data & Analytics
5 first-party data strategies to power your personalization
3h
Mike O'Brien
Metrics to support 'your' digital monetization strategy
Analytics
Metrics to support 'your' digital monetization strategy
2w
Adam Singer
Google, Yandex and Baidu: Strategies for expanding your search marketing
Search Marketing
Google, Yandex and Baidu: Strategies for expanding your search marketing
2w
Mike O'Brien
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Google, Amazon and the relationship between paid search and ecommerce
Search Marketing
Google, Amazon and the relationship between paid search and ecommerce
4w
Mike O'Brien
Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"
Retail
Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"
1m
Mike O'Brien
Can artificial intelligence create content as well as a human?
AI
Can artificial intelligence create content as well as a human?
1m
Mike O'Brien
Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing
Strategy & Leadership
Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing
2m
Mike O'Brien
ClickZ's Super Bowl LII winners, with a technology twist
Digital Advertising
ClickZ's Super Bowl LII winners, with a technology twist
3m
Mike O'Brien
How can you optimize your landing page for maximum conversions?
Ecommerce
How can you optimize your landing page for maximum conversions?
3m
Mike O'Brien
5 reasons CMOs should get behind ads.txt
Digital Advertising
5 reasons CMOs should get behind ads.txt
3m
Al Roberts
5 blockchain, decentralized and crypto-asset predictions for 2018
Blockchain
5 blockchain, decentralized and crypto-asset predictions for 2018
3m
Jeremy Epstein
How can retailers improve their mobile app experience?
Ecommerce
How can retailers improve their mobile app experience?
3m
Mike O'Brien
How Airbnb is putting AMP at the core of its digital strategy
Search
How Airbnb is putting AMP at the core of its digital strategy
4m
Clark Boyd
ClickZ's top 5 tech predictions for 2018
Emerging Technology
ClickZ's top 5 tech predictions for 2018
4m
Mike O'Brien
Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September
Digital Transformation
Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September
4m
Mike O'Brien
Looking back on 2017: ClickZ's most popular articles from January, February and March
Digital Marketing
Looking back on 2017: ClickZ's most popular articles from January, February and March
4m
Mike O'Brien
Flashback to the forecast: Revisiting our 2017 predictions
Strategy & Leadership
Flashback to the forecast: Revisiting our 2017 predictions
4m
Mike O'Brien
How 4 travel brands are using AI for a better experience
AI
How 4 travel brands are using AI for a better experience
4m
Mike O'Brien
6 changes in marketing measurement that will impact 2018
Data & Analytics
6 changes in marketing measurement that will impact 2018
4m
Sam Carter
7 ways to reduce cart abandonment with a more seamless checkout
Ecommerce
7 ways to reduce cart abandonment with a more seamless checkout
4m
Mike O'Brien
What makes a great digital marketing and analytics shop
Strategies
What makes a great digital marketing and analytics shop
4m
Adam Singer
GDPR: Increased transparency and increased trust
Data & Analytics
GDPR: Increased transparency and increased trust
5m
Mike O'Brien
A matter of trust: What are you doing with my data?
Strategy & Leadership
A matter of trust: What are you doing with my data?
5m
Mike O'Brien
From 1980 through next May: The evolution of GDPR
Data & Analytics
From 1980 through next May: The evolution of GDPR
5m
Mike O'Brien
Are we about to enter an era of ad transparency?
Display Advertising
Are we about to enter an era of ad transparency?
5m
Al Roberts
[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon
Strategy & Leadership
[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon
5m
Clark Boyd
What’s your Amazon strategy?: Breaking silos and brand new budgets
Search Marketing
What’s your Amazon strategy?: Breaking silos and brand new budgets
5m
Mike O'Brien
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