What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Digital Advertising Breakfast in London.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop.
Every year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches related to products, Google is not numero uno.
Most of us probably think of Google as a business which has everything sorted when it comes to digital.
As one of the industries on the front line of digital change, marketers know that they need to develop their digital capabilities in line with rapid changes in technology and consumer behaviour. But knowing that you need to keep pace with digital transformation and actually doing it can be two very different things.
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty. ... read more