A contingency plan for the inevitable cookie death

AI & Automation A contingency plan for the inevitable cookie death

3m Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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The importance of accurate keyword difficulty scores

Data The importance of accurate keyword difficulty scores

3m Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

AI & Automation Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

9m Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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How digital advertisers can navigate the updated cloud solutions from Google

Analytics How digital advertisers can navigate the updated cloud solutions from Google

11m Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

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Is Smart Bidding fostering a lackadaisical approach to account structuring?

Digital Advertising Is Smart Bidding fostering a lackadaisical approach to account structuring?

1y David Grow

Is Smart Bidding fostering a lackadaisical approac...

David Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper...

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The sky is not falling: You’ll be fine without cookies

Data insights The sky is not falling: You’ll be fine without cookies

1y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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Hitchhiker's guide to the end of the 3rd-party cookie as we know it

Digital Advertising Hitchhiker's guide to the end of the 3rd-party cookie as we know it

2y Matt Moore

Hitchhiker's guide to the end of the 3rd-party coo...

Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channe...

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How to improve your SEO after Google’s spot-zero-termination

Digital Marketing How to improve your SEO after Google’s spot-zero-termination

2y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

Data insights As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

2y Barry Levine

As Google issues death penalty for third-party coo...

With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...

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Voice search ascending: Three areas that require your attention right now

Digital Marketing Voice search ascending: Three areas that require your attention right now

2y Bart Bartolozzi

Voice search ascending: Three areas that require y...

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...

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Google launches major new initiative to protect both consumer privacy and free online content

Digital Advertising Google launches major new initiative to protect both consumer privacy and free online content

2y Barry Levine

Google launches major new initiative to protect bo...

Google said on Thursday they plan to work with the web community to “develop new standards that advance privacy, while continuing to support free acce...

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Emerging Technology WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

2y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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Is Google leading the image recognition engine race?

AI & Automation Is Google leading the image recognition engine race?

2y Luke Richards

Is Google leading the image recognition engine rac...

A new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...

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Why marketing attribution hasn’t lived up to the hype—yet

Disruptive MarTech Why marketing attribution hasn’t lived up to the hype—yet

2y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

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Digital ad spend: Paid search continues to dominate in 2019

Digital Advertising Digital ad spend: Paid search continues to dominate in 2019

2y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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Google for Small Business: New launch to enable small business owners with more digital tools

Digital Advertising Google for Small Business: New launch to enable small business owners with more digital tools

2y Barry Levine

Google for Small Business: New launch to enable sm...

"80% of small businesses still aren’t making the most of digital tools that can help them reach more customers and work more efficiently," Google's Gl...

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BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

Analytics BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

2y Barry Levine

BI platforms take center stage as Google buys Look...

Google and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...

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IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

2y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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LiveRamp unveils new way to target ads using first-party cookies

Digital Advertising LiveRamp unveils new way to target ads using first-party cookies

2y Barry Levine

LiveRamp unveils new way to target ads using first...

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...

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What would a digital advertising disruptor look like?

Digital Advertising What would a digital advertising disruptor look like?

2y Mike Monroe

What would a digital advertising disruptor look li...

Facebook and Google currently dominate the digital advertising market — but that status quo won’t last forever. A new disruptor likely isn’t far from ...

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Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

Disruptive MarTech Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

2y Kimberly Collins

Martech news roundup: Zendesk acquires Smooch, Goo...

Roundup of top news in martech from the week of May 20-24, 2019. Read More...

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Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

Digital Advertising Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

2y Barry Levine

Google launches two new types of ads: intent-based...

70% of users have indicated to Google that they are very interested in coming across new content without active effort, Google's Display Ads MD Dan Ta...

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Benefiting from AI and deep learning for video summarization

AI & Automation Benefiting from AI and deep learning for video summarization

2y Divya Jain

Benefiting from AI and deep learning for video sum...

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

Analytics Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

2y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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The podcast content debate: Paywalls, distribution, and exclusivity

Content The podcast content debate: Paywalls, distribution, and exclusivity

2y Sam Balter

The podcast content debate: Paywalls, distribution...

Luminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

Disruptive MarTech Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

2y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

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What AI has in store for marketers in 2019: Impact across 3 specific industries

Industry Developments What AI has in store for marketers in 2019: Impact across 3 specific industries

3y Sean Brady

What AI has in store for marketers in 2019: Impact...

Three ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...

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