There are many challenges for location-based services, but there are also great opportunities.
Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social.
Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins.
It's the largest brand activation yet for the geo-social app.
As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing.
Geo-social app reboots to get back to its original vision.
Foursquare and other location-based services have gained traction.
U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services.
Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these services.
Biz director talks about branding and sales via his firm’s geo-social platform.