Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this year?
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing.
GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising Assurance Providers.
The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time.
Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend seriously or be left behind.
The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region.
This is a roundup of new hires and promotions in the digital marketing industry during April of 2015.
SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about the people who provide it.
Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, there were still some questions raised. Here are the answers.