Can you explain the difference between blockchain and Bitcoin?

Blockchain Can you explain the difference between blockchain and Bitcoin?

3y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Netflix tests ads between episodes: Just a test or are they here to stay?

Media & Publishing Netflix tests ads between episodes: Just a test or are they here to stay?

3y Mike O'Brien

Netflix tests ads between episodes: Just a test or...

Netflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...

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Goliath vs. Goliath: Amazon's ad spend continues to soar

Search Marketing Goliath vs. Goliath: Amazon's ad spend continues to soar

3y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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Google, Amazon and the relationship between paid search and ecommerce

Search Marketing Google, Amazon and the relationship between paid search and ecommerce

4y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

4y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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The blockchain workout: ClickZ's most popular articles from October, November and December

Emerging Technology The blockchain workout: ClickZ's most popular articles from October, November and December

4y Mike O'Brien

The blockchain workout: ClickZ's most popular arti...

The summer was retail-focused, but fall was more of a mixed bag. Amazon strategies, AI-powered personal trainers and blockchain made up your favorites...

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What’s your Amazon strategy?: Breaking silos and brand new budgets

Search Marketing What’s your Amazon strategy?: Breaking silos and brand new budgets

4y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Ecommerce What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

4y Mike O'Brien

What’s your Amazon strategy?: Tapping into The Hol...

Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...

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What's your Amazon strategy? The evolution of ecommerce

Digital Transformation What's your Amazon strategy? The evolution of ecommerce

4y Mike O'Brien

What's your Amazon strategy? The evolution of ecom...

Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...

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Eight predictions about the future of big data

Data-Driven Marketing Eight predictions about the future of big data

5y Benjamin Spiegel

Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...

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Six tips on measurement from the IAB Programmatic Marketplace

Actionable Analysis Six tips on measurement from the IAB Programmatic Marketplace

6y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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Seven of the biggest industry stats of 2015

Ad Industry Metrics Seven of the biggest industry stats of 2015

6y Yuyu Chen

Seven of the biggest industry stats of 2015

Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...

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GroupM and TAG Join Forces to Tackle Brand Safety

Display Advertising GroupM and TAG Join Forces to Tackle Brand Safety

6y Yuyu Chen

GroupM and TAG Join Forces to Tackle Brand Safety

GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...

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GroupM to Be Another Agency Partnering with BuzzFeed

Marketing GroupM to Be Another Agency Partnering with BuzzFeed

6y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

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Advertisers Should Think Vertically In the Age of Mobile Video

Media Advertisers Should Think Vertically In the Age of Mobile Video

6y Emily Alford

Advertisers Should Think Vertically In the Age of ...

Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...

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Nestlé Paves Way For Premium Programmatic in China

Asia Nestlé Paves Way For Premium Programmatic in China

6y Sophie Loras

Nestlé Paves Way For Premium Programmatic in China

The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...

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Digital Marketing People on the Move: April 2015 Roundup

Marketing Digital Marketing People on the Move: April 2015 Roundup

6y Yuyu Chen

Digital Marketing People on the Move: April 2015 R...

This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...

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Whole Foods' Experiential Campaign Educates and Engages Consumers

Marketing Whole Foods' Experiential Campaign Educates and Engages Consumers

7y Mike O'Brien

Whole Foods' Experiential Campaign Educates and En...

SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about...

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Viewability Counts In Europe

Display Advertising Viewability Counts In Europe

7y Larry Allen

Viewability Counts In Europe

Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, ther...

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Digital Marketing People on the Move: July 2014 Roundup

Marketing Digital Marketing People on the Move: July 2014 Roundup

7y Yuyu Chen

Digital Marketing People on the Move: July 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July. Read More...

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AutoTrader.com Helps Influencers Find Cars

Marketing AutoTrader.com Helps Influencers Find Cars

7y Lisa Lacy

AutoTrader.com Helps Influencers Find Cars

The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partn...

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Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

Display Advertising Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

7y Lisa Lacy

Will GroupM’s Exit From Open Ad Exchanges Entice O...

The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...

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Facebook-Publicis Ad Partnership Centers on Data

Data-Driven Marketing Facebook-Publicis Ad Partnership Centers on Data

7y Yuyu Chen

Facebook-Publicis Ad Partnership Centers on Data

Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...

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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

Ad Industry Metrics GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

9y James Dohnert

GroupM Predicts Digital Ad Spend Will Surpass $113...

GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Read More...

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Former OMD Exec to Lead New Consulting Division for GroupM

Agency Spotlight Former OMD Exec to Lead New Consulting Division for GroupM

9y James Dohnert

Former OMD Exec to Lead New Consulting Division fo...

Media investment management firm GroupM has created a consulting services division to add to its staple of services. Read More...

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Outrider Canada Rebrands as Catalyst Canada

Marketing Outrider Canada Rebrands as Catalyst Canada

9y Susan Kuchinskas

Outrider Canada Rebrands as Catalyst Canada

GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The m...

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GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach

Audience GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach

9y James Dohnert

GroupM Study on Facebook Algo Change Reveals Signi...

GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Read More...

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