Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.
Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers.
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
Outlook.com may impact your email campaigns in two ways.
Microsoft's top ad sales executive will soon mark a year in his job.
If you don't send engaging content, graymail filtering could mean death to email response as you know it.
Three of the many email providers that are creating better methods for their users to sort through the inbox clutter.
The value, shortcomings, and future of Active Views and what it means for e-mail marketing.
Consumers are spending less and less time on Web-based email, but what is driving this behavioural change?
Use dynamic content to keep e-mail messages up to date when the recipient opens it.