Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands.
The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands.
The new features promise quick testing for non-technical folks with a more user-friendly design tool.
Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach she refers to as the “nurturing gardener.”
And the social networks are clearly in the game.
The author of Warp-Speed Branding talks about being motivated by problem-solving, not money.
Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions.
Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter.
Some examples of attributes that shine, and some that don't.
Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick.