Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's Tweets in the Asia-Pacific region.
Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets.
Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region.
Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising.
Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising.
For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region.
‘Localization’ of marketing through videos in native languages is the next level of audience engagement.
Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong.