Marketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform. Read More...
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View articleEmail marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Read More...
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View articleSix ways that larger-than-life business people can start using social media. Read More...
View articleAdvertisers need to understand the role social media plays in their marketing mix rather than go by pure hype of the Facebook phenomenon. Read More...
View articleIt might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...
View articleWith the Festival of Lights around the corner, here's how to integrate search and social to amplify your promotional efforts in India. Read More...
View articleGoogle eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Read More...
View articleFacebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Read More...
View articleFour lessons from Indian cricket brands can apply to their digital play. Read More...
View articleConnected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Read More...
View articleLearn from the best and worst social marketing practices in India listed here. Read More...
View articleAgencies and marketers in India could tackle digital challenges outlined in these three ways. Read More...
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