Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.
Instagram has increased the number of photos and videos we can upload for each post. How can brands take advantage?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
Imitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to ... read more
Instagram is turning its focus on how businesses use its platform, by improving Stories and making it more efficient.
There was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though?
It has been a very busy year for Instagram.
According to Instagram, 25% of Instagrammers use Direct to save something for later. This option may be replaced by the Save feature and encourage even more users to collect their favourite posts in one place.