Strategies to refine Instagram marketing for ecommerce

Digital Marketing Strategies to refine Instagram marketing for ecommerce

2y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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Instagram video marketing strategy: How to improve based on user behavior

Digital Marketing Instagram video marketing strategy: How to improve based on user behavior

2y Tereza Litsa

Instagram video marketing strategy: How to improve...

A new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...

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The rise of Instagram Stories ads in Q2 2019

Digital Marketing The rise of Instagram Stories ads in Q2 2019

2y Tereza Litsa

The rise of Instagram Stories ads in Q2 2019

Spend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Emerging Technology WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

2y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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Instagram introduces ads to the “Explore” feed

Industry Developments Instagram introduces ads to the “Explore” feed

2y Jacqueline Dooley

Instagram introduces ads to the “Explore” feed

Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...

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A brief look at the state of influencer marketing

Social media A brief look at the state of influencer marketing

2y Ellie Roddy

A brief look at the state of influencer marketing

Despite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...

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Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

Digital Marketing Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

2y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

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IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

2y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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Ten examples of how brands stand out on Instagram

Brand awareness Ten examples of how brands stand out on Instagram

2y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

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The social media channels that marketers plan to use over the next 12 months

Digital Marketing The social media channels that marketers plan to use over the next 12 months

3y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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Survey: Nearly 100% of social media users visit at least four platforms a day

Digital Marketing Survey: Nearly 100% of social media users visit at least four platforms a day

3y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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Social advertising channels 2019: Growth, trends, spend

Social media Social advertising channels 2019: Growth, trends, spend

3y Tereza Litsa

Social advertising channels 2019: Growth, trends, ...

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...

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Benefiting from AI and deep learning for video summarization

AI & Automation Benefiting from AI and deep learning for video summarization

3y Divya Jain

Benefiting from AI and deep learning for video sum...

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...

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Instagram tests hiding likes: Top announcements from the F8 Conference

Digital Marketing Instagram tests hiding likes: Top announcements from the F8 Conference

3y Tereza Litsa

Instagram tests hiding likes: Top announcements fr...

The five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...

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Facebook Stories reach 500 million daily users: What it means for your brand

Digital Marketing Facebook Stories reach 500 million daily users: What it means for your brand

3y Tereza Litsa

Facebook Stories reach 500 million daily users: Wh...

Facebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...

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TikTok was the most downloaded social media app Q1 2019. Should your brand join?

Digital Marketing TikTok was the most downloaded social media app Q1 2019. Should your brand join?

3y Tereza Litsa

TikTok was the most downloaded social media app Q1...

TikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...

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How do you measure a good click-through rate (CTR) for PPC?

Digital Marketing How do you measure a good click-through rate (CTR) for PPC?

3y Tereza Litsa

How do you measure a good click-through rate (CTR)...

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...

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Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Amazon launch new features

Disruptive MarTech Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Amazon launch new features

3y Tessa Judge

Martech news roundup: Pinterest hires former Walma...

Roundup of top news in martech from the week of Mar 18-Mar 25, 2019. Read More...

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Eight tips to use Instagram more effectively to drive action

Digital Marketing Eight tips to use Instagram more effectively to drive action

3y Tereza Litsa

Eight tips to use Instagram more effectively to dr...

Instagram can help your brand drive action to meet your goals. Here are eight ways on how to use Instagram more effectively to find your ROI. Read Mor...

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Two top officials leave Facebook as Zuck focuses on privacy

Industry Developments Two top officials leave Facebook as Zuck focuses on privacy

3y Kimberly Collins

Two top officials leave Facebook as Zuck focuses o...

On March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction. Rea...

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Study: How people use Instagram to research, discover, and make purchasing decisions

Digital Marketing Study: How people use Instagram to research, discover, and make purchasing decisions

3y Tereza Litsa

Study: How people use Instagram to research, disco...

A study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...

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Three shoestring social media strategies to amplify your brand presence

Social media Three shoestring social media strategies to amplify your brand presence

3y Tiffany Delmore

Three shoestring social media strategies to amplif...

60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...

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Five red flags that will help you spot fake influencers

Social media Five red flags that will help you spot fake influencers

3y Jessica Butner

Five red flags that will help you spot fake influe...

Did you know the average engagement rates for macro-influencers is 1.5%, but 4.9%+ with just 10k followers? Red flags for fake influencers. Read More...

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Viral marketing: Lessons from the world record egg

Content Viral marketing: Lessons from the world record egg

3y Muradul Islam

Viral marketing: Lessons from the world record egg

A picture of an egg beat Kylie Jenner for the most popular post on Instagram. It got 52 million likes, compared to her 18 million. What can the egg te...

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Influencer marketing tips: 3 ways to rethink your strategies

Social media Influencer marketing tips: 3 ways to rethink your strategies

3y Tiffany Delmore

Influencer marketing tips: 3 ways to rethink your ...

Twitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...

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Facebook unveils its plans for 2019: What’s next?

Digital Marketing Facebook unveils its plans for 2019: What’s next?

3y Tereza Litsa

Facebook unveils its plans for 2019: What’s next?

Zuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know. Read ...

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Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

Disruptive MarTech Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

3y Kimberly Collins

Martech news roundup: Facebook integrations, Kusto...

We review the top news in martech from the week of January 21–28, 2019. Read More...

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