To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.
With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior during this major shopping weekend?
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond.
Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins.
Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet.
The company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves help Amazon triumph over eBay?
This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and how marketers can prevent them.
The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan?
With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the device as a true replacement for the PC.