A beginning of year audit checklist for your email marketing program

A beginning of year audit checklist for your email marketing program

8y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Lessons learned from Cyber Weekend

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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Alphabet: What's Going to Happen to Google Advertisers?

Alphabet: What's Going to Happen to Google Advertisers?

9y Mike O'Brien

Alphabet: What's Going to Happen to Google Adverti...

Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...

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5 More Marketing Tips to Steal From London

5 More Marketing Tips to Steal From London

9y Kristin Kovner

5 More Marketing Tips to Steal From London

London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips fr...

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Pinterest Rolls Out Buyable Pins for iPhone and iPad

Pinterest Rolls Out Buyable Pins for iPhone and iPad

9y Emily Alford

Pinterest Rolls Out Buyable Pins for iPhone and iP...

Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Read More...

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Samsung to Launch Apple Pay Alternative

Samsung to Launch Apple Pay Alternative

9y Roland Moore-Colyer

Samsung to Launch Apple Pay Alternative

Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Rea...

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Amazon Challenges eBay With a Deeper Dig Into E-Commerce

Amazon Challenges eBay With a Deeper Dig Into E-Commerce

9y Yuyu Chen

Amazon Challenges eBay With a Deeper Dig Into E-Co...

The company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves hel...

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What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

9y Mike O'Brien

What Can DDoS Attacks Mean for Black Friday and Cy...

This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...

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Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

10y Yuyu Chen

Elvis Presley’s Graceland Looks to iBeacon Technol...

The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...

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The Death of the iPad?

The Death of the iPad?

10y Mandeep Grover

The Death of the iPad?

With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...

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Twitter Steps Into Facebook's Shadow With Launch of Mobile App-Install Ads

Twitter Steps Into Facebook's Shadow With Launch of Mobile App-Install Ads

10y Carly Page

Twitter Steps Into Facebook's Shadow With Launch o...

App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Read...

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Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

10y Lisa Lacy

Interactive Pepsi Video Tells a Good Story, But Mi...

Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...

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#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google

#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google

10y Thom Craver

#SESLON 2014: Relevancy & Optimization Are Key to ...

The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right d...

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Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

10y Matt Kapko

Apple Breaks iOS Device Sales Records, but Fails t...

Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...

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Apple Buys Social Search & Analytics Firm Topsy for $200m

Apple Buys Social Search & Analytics Firm Topsy for $200m

10y Carly Page

Apple Buys Social Search & Analytics Firm Topsy fo...

Apple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Read...

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Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets

Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets

10y Lisa Lacy

Wolverine Unleashed Lets Fans Explore the Mutant S...

The tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as t...

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Apple Ends Fiscal Year With Revenue Jump but Profit Fall

Apple Ends Fiscal Year With Revenue Jump but Profit Fall

10y Matt Kapko

Apple Ends Fiscal Year With Revenue Jump but Profi...

Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Read More...

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Saks Partners With Stylewhile for Virtual Fitting Room Experience

Saks Partners With Stylewhile for Virtual Fitting Room Experience

10y Lisa Lacy

Saks Partners With Stylewhile for Virtual Fitting ...

Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Read More...

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Where Are You in SoMo (Social-Mobile Marketing)?

Where Are You in SoMo (Social-Mobile Marketing)?

11y Jasmine Sandler

Where Are You in SoMo (Social-Mobile Marketing)?

Learn these new techniques for integrating social and mobile. Read More...

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TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

11y Matt Kapko

TBWA's Latest Work for Nissan and Wrangler Is 'Not...

A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...

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Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

11y Matt Kapko

Apple’s Growth Slows as it Sets New Product Expect...

Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive...

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Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

11y Kevin Lee

Google Enhanced Campaigns and Bid Vectors: Switch ...

Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Read More...

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Keesing Games Goes Social with Stratego

Keesing Games Goes Social with Stratego

11y Michael Shashoua

Keesing Games Goes Social with Stratego

Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad ...

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Apple Earnings Highlight Deeper Shift to Mobile

Apple Earnings Highlight Deeper Shift to Mobile

11y Matt Kapko

Apple Earnings Highlight Deeper Shift to Mobile

Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like i...

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Bridging the Gap Between On-the-Go and On-the-Couch

Bridging the Gap Between On-the-Go and On-the-Couch

11y Chelsea Gattung

Bridging the Gap Between On-the-Go and On-the-Couc...

Making sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Read More...

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Touchscreens Are the New Desktop

Touchscreens Are the New Desktop

11y Sean Carton

Touchscreens Are the New Desktop

Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being ab...

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Longer Online Videos Beg for New Ad Strategy

Longer Online Videos Beg for New Ad Strategy

11y Susan Kuchinskas

Longer Online Videos Beg for New Ad Strategy

Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...

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