How Businesses Should Respond to the Converging Social Mobile Network
Asia

How Businesses Should Respond to the Converging Social Mobile Network

13y Darren Yan

How Businesses Should Respond to the Converging So...

As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...

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Thanks iPad – Apple's Darling Spawns New Sponsorship Opportunities
Media

Thanks iPad – Apple's Darling Spawns New Sponsorship Opportunities

13y Tessa Wegert

Thanks iPad – Apple's Darling Spawns New Sponsorsh...

Many companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Read More...

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5 Challenges Facing Application Developers Today
Analytics

5 Challenges Facing Application Developers Today

13y Bryan Eisenberg

5 Challenges Facing Application Developers Today

Not all obstacles are insurmountable. Read More...

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iPad Users More Receptive to Mobile Advertising
Data insights

iPad Users More Receptive to Mobile Advertising

13y Jack Marshall

iPad Users More Receptive to Mobile Advertising

Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Read More...

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Glenfiddich Serves Up an iPad App and a Dram
Marketing

Glenfiddich Serves Up an iPad App and a Dram

13y Anna Maria Virzi

Glenfiddich Serves Up an iPad App and a Dram

Single malt scotch whiskey brand rolls out iPad app to connect with consumers attending tasting events. Read More...

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The Future of Reading Will Be Touch-Driven (Including E-mails)
Email

The Future of Reading Will Be Touch-Driven (Including E-mails)

14y Jeanniey Mullen

The Future of Reading Will Be Touch-Driven (Includ...

The day of the device is here. E-mail marketers will need to rethink the design and navigation of their e-mails. Read More...

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Rivals Beat Apple to iAd-like Executions on iPad
Data insights

Rivals Beat Apple to iAd-like Executions on iPad

14y Jack Marshall

Rivals Beat Apple to iAd-like Executions on iPad

Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Read More...

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What Happens When You Lose Everything Except E-mail?
Email

What Happens When You Lose Everything Except E-mail?

14y Jeanniey Mullen

What Happens When You Lose Everything Except E-mai...

In the world of mobile Internet, you need to make sure your e-mails can be easily found, read, and remembered. Read More...

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The Difference Between an iPhone and iPad App
Asia

The Difference Between an iPhone and iPad App

14y Darren Yan

The Difference Between an iPhone and iPad App

As the popularity of iPads continue to rise, here are three tips on how to maximise its features to enhance app experience for consumers. Read More...

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Report: Apple's iAd for Developers Yields Poor Results
Media

Report: Apple's iAd for Developers Yields Poor Results

14y Jack Marshall

Report: Apple's iAd for Developers Yields Poor Res...

Some developers say iAds cost too much and result in lower ROI than ads in rival networks. Read More...

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The Content-Side Platform
Data insights

The Content-Side Platform

14y Brian Massey

The Content-Side Platform

The advertising side isn't complex enough for publishers. Read More...

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Apple Clears Way for Google's Ads on Its Devices
Media

Apple Clears Way for Google's Ads on Its Devices

14y Jack Marshall

Apple Clears Way for Google's Ads on Its Devices

Move may have come in reaction to regulatory scrutiny. Read More...

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Lexus Bangs the Drum In New Digital Ads
Automotive

Lexus Bangs the Drum In New Digital Ads

14y Christopher Heine

Lexus Bangs the Drum In New Digital Ads

In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Read More...

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Why You Need to Really Care About Touchscreens
Marketing

Why You Need to Really Care About Touchscreens

14y Gary Stein

Why You Need to Really Care About Touchscreens

Touchscreens are the most welcome of all technologies, in that they don't make things more complex or force us to try to learn how to use them. Read M...

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We All Get Old Eventually
Email

We All Get Old Eventually

14y Jeanniey Mullen

We All Get Old Eventually

Three ways to combat e-mail offer fatigue, and help your bottom line as you head into the holiday retail season. Read More...

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Digital Comics Show Potential As Ad Platform
Data insights

Digital Comics Show Potential As Ad Platform

14y David Ward

Digital Comics Show Potential As Ad Platform

ComiXology recently ran its first ad on its iPhone/iPad application. Read More...

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Mobile Ads Fund Free Text and Voice Services From Pinger
Media

Mobile Ads Fund Free Text and Voice Services From Pinger

14y Jack Marshall

Mobile Ads Fund Free Text and Voice Services From ...

Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Read More...

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Apple Launches iAd Product for Application Developers
Media

Apple Launches iAd Product for Application Developers

14y Jack Marshall

Apple Launches iAd Product for Application Develop...

New product could help developers sell more software and boost ad revenues. Read More...

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Early U.S. iPad Users are Mostly Male, Aged 21 to 44
Audience

Early U.S. iPad Users are Mostly Male, Aged 21 to 44

14y Jack Marshall

Early U.S. iPad Users are Mostly Male, Aged 21 to ...

Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch. Read More...

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