How marketers can manage experiences with agility using single page applications

Digital Marketing How marketers can manage experiences with agility using single page applications

6y Shelby Britton, Group Product Marketing , Adobe

How marketers can manage experiences with agility ...

Yesterday, the world of content management systems (CMS) was all about creating and managing traditional webpages and ensuring they were responsive ac...

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How pixels and tags can help you survive the DoubleClick cookie limitations

Strategy & Leadership How pixels and tags can help you survive the DoubleClick cookie limitations

6y Tereza Litsa

How pixels and tags can help you survive the Doubl...

Google is not allowing us to track DoubleClick IDs beyond its platform anymore. What does this change mean for a marketing strategy and what are the a...

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The meteoric rise of mobile ad fraud

Mobile The meteoric rise of mobile ad fraud

6y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

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Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Marketing Google, Yandex and Baidu: Strategies for expanding your search marketing

6y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust

Blockchain: Reshaping advertising, removing fraud, rebuilding trust

6y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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How JavaScript impacts how fast your page loads on a mobile device

How JavaScript impacts how fast your page loads on a mobile device

7y Andy Favell

How JavaScript impacts how fast your page loads on...

JavaScript is the second largest contributor to webpage weight, behind images, but once downloaded the browser then needs to run the script, which can...

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A wish for email in 2017

A wish for email in 2017

7y Derek Harding

A wish for email in 2017

There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade. Read More...

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The dangers of 'Googlizing' your site

The dangers of 'Googlizing' your site

8y Motoko Hunt

The dangers of 'Googlizing' your site

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...

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How Google's AMP accelerates content marketing

How Google's AMP accelerates content marketing

8y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

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The dawn of sustainable ad practices

The dawn of sustainable ad practices

8y Kevin Lee

The dawn of sustainable ad practices

It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...

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The Role of the Modern Day Web Analyst

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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10 Tips for Designing a Web Page That Looks Great and Ranks High

10 Tips for Designing a Web Page That Looks Great and Ranks High

10y Navneet Kaushal

10 Tips for Designing a Web Page That Looks Great ...

These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for ...

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Hidden Stories About the Early Days of Digital Advertising

Hidden Stories About the Early Days of Digital Advertising

10y Gary Stein

Hidden Stories About the Early Days of Digital Adv...

A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...

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Web Analytics: JavaScript vs. Web Log

Web Analytics: JavaScript vs. Web Log

12y Gordon Choi

Web Analytics: JavaScript vs. Web Log

Which analytic tools are you using for your website? Read More...

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E-mail Marketing - Chinese New Year Clean Up

E-mail Marketing - Chinese New Year Clean Up

13y Stephen Hay

E-mail Marketing - Chinese New Year Clean Up

Are you guilty of these bad email practices? Read More...

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