Thinking outside the box: A look at the popularity of subscription boxes

Ecommerce & Sales Thinking outside the box: A look at the popularity of subscription boxes

3y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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4 takeaways from Neiman Marcus' awesome mobile app

Retail 4 takeaways from Neiman Marcus' awesome mobile app

3y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

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Four brands with awesome virtual reality experiences

Video Four brands with awesome virtual reality experiences

5y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

Social Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

6y Emily Alford

Tweets of the Week: Tinder Meltdown and #HappyWome...

After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...

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Tweets of the Week: #LoveWins

Social Tweets of the Week: #LoveWins

6y Sophie Loras

Tweets of the Week: #LoveWins

This week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a ...

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MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

Media MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

6y Emily Alford

MasterCard Tokenization Provides a Safe Space for ...

MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...

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The Illusion of Change

Marketing The Illusion of Change

7y Chris Copeland

The Illusion of Change

Most businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful...

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Groupon Adds In-Store Coupons to Its Freebie Offers

Social Groupon Adds In-Store Coupons to Its Freebie Offers

7y Lisa Lacy

Groupon Adds In-Store Coupons to Its Freebie Offer...

Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...

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Super Bowl XLVIII Winners, Losers and Lessons

Marketing Super Bowl XLVIII Winners, Losers and Lessons

8y Lisa Lacy

Super Bowl XLVIII Winners, Losers and Lessons

Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...

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How to Win the Oscars (and Your Next Digital Campaign)

Media How to Win the Oscars (and Your Next Digital Campaign)

8y Tessa Wegert

How to Win the Oscars (and Your Next Digital Campa...

Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Read More...

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JC Penney Promotes New Sales Strategy

Marketing JC Penney Promotes New Sales Strategy

10y Anna Maria Virzi

JC Penney Promotes New Sales Strategy

Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Read More...

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Facebook Face-off: Macy's And Target Score Early Holiday Wins

Social Facebook Face-off: Macy's And Target Score Early Holiday Wins

10y Christopher Heine

Facebook Face-off: Macy's And Target Score Early H...

Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Read More...

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JCPenney Hijacks Target on Twitter Before Black Friday

Social JCPenney Hijacks Target on Twitter Before Black Friday

10y Christopher Heine

JCPenney Hijacks Target on Twitter Before Black Fr...

Promoted Tweets become holiday marketing battleground. Read More...

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Retailers Build Out Lifestyle Content

Marketing Retailers Build Out Lifestyle Content

10y Anna Maria Virzi

Retailers Build Out Lifestyle Content

One longtime men's magazine strikes back, joining forces with JC Penney. Read More...

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2 Brands Promote Social Goodwill for Back-to-School

Social 2 Brands Promote Social Goodwill for Back-to-School

10y Christopher Heine

2 Brands Promote Social Goodwill for Back-to-Schoo...

Dick's Sporting Goods and JC Penney connect with consumers on Facebook, Foursquare. Read More...

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JCPenney Gives Fashion Students a Shot on YouTube

Marketing JCPenney Gives Fashion Students a Shot on YouTube

10y Lisa Lacy

JCPenney Gives Fashion Students a Shot on YouTube

A partnership with designer Bisou Bisou and graduate students. Read More...

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Building Commerce Around Your Facebook Community

Social Building Commerce Around Your Facebook Community

10y Michael Della Penna

Building Commerce Around Your Facebook Community

Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Read More...

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JCPenney's SEO No-No - How You Can Avoid a Similar Fate

Search JCPenney's SEO No-No - How You Can Avoid a Similar Fate

10y Julie Batten

JCPenney's SEO No-No - How You Can Avoid a Similar...

It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be det...

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How LivingSocial Brought Twitter to The Oscars

Social How LivingSocial Brought Twitter to The Oscars

10y Christopher Heine

How LivingSocial Brought Twitter to The Oscars

Daily deals site complemented TV spots with on-location red carpet tweeting. Read More...

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JCPenney Hopes Twitter Contest Creates Oscar Buzz

Social JCPenney Hopes Twitter Contest Creates Oscar Buzz

10y Christopher Heine

JCPenney Hopes Twitter Contest Creates Oscar Buzz

Retailer leans on digital to attract a younger audience. Read More...

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Links - Know What You're Buying [Video]

Search Links - Know What You're Buying [Video]

10y Sage Lewis

Links - Know What You're Buying [Video]

Take a lesson from JCPenney and make sure you are keeping up on the work your SEO is doing for you. Read More...

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Paid Links Revisited: JCPenney - A Disaster or Success?

Paid Search Paid Links Revisited: JCPenney - A Disaster or Success?

11y Kevin Lee

Paid Links Revisited: JCPenney - A Disaster or Suc...

Should you decide to buy links, do so with an understanding of the risks. Read More...

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Social Media Influenced Just 5% to Visit Retail Sites

Email Social Media Influenced Just 5% to Visit Retail Sites

11y Anna Maria Virzi

Social Media Influenced Just 5% to Visit Retail Si...

ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...

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How Top Retailers Used Twitter on Black Friday

Social How Top Retailers Used Twitter on Black Friday

11y Kate Kaye

How Top Retailers Used Twitter on Black Friday

BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Read Mor...

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Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives

Social Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives

11y Christopher Heine

Tale of Two Cyber Mondays: JC Penney Struggles, Le...

Facebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site. Read More...

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Strikin' It Rich - The Mobile Rich Media Revolution

Marketing Strikin' It Rich - The Mobile Rich Media Revolution

11y Jeremy Lockhorn

Strikin' It Rich - The Mobile Rich Media Revolutio...

Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming vi...

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5 Ways to Put Video to Work for Your Brand

Marketing 5 Ways to Put Video to Work for Your Brand

11y Jeremy Lockhorn

5 Ways to Put Video to Work for Your Brand

Important lessons to be learned when planning a social video strategy. Read More...

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