Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...
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View articleWhen you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...
View articleClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 k...
View articleWhat are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...
View articleAt ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...
View articleRather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...
View articleAs consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...
View articleIn the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...
View articleBrands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and e...
View articleReality check - users don't care how awesome your website looks, especially if they can't find what they are looking for. Consider the user-centred ap...
View articleCoke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Read More...
View articleGet a fresh perspective on search, social media, and mobile marketing. Read More...
View articleAssignment spans mobile, social, and the all-important e-commerce channel. Read More...
View articleMarketers need to create powerful stories that your audience wants to hear, engage with, and share. Read More...
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