Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleEncouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...
View articleThree clever social media campaigns in China work hard on earned media to help them go viral. Read More...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleWe've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...
View articleWeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articleRather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...
View articleDigital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...
View articleAny brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...
View articleThere are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...
View articleFacebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...
View articleLine, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Read More...
View articleDigital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...
View articleEmploying the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure...
View articleAs a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...
View articleWill the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Read More...
View articleConsider these top tips for approaching and working with bloggers and key opinion leaders in China. Read More...
View articleA growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence....
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