Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
There's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right.
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk ... read more
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity.
With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally increasing engagement.