“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...
View articlePersonalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...
View articleThe influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...
View articleHow did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleFailure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...
View articleEarlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...
View articleThe idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...
View articleIt's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...
View article"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...
View articleToo many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...
View articleCPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the rise of ecommerce and...
View articleBefore Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleThis has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...
View articleUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...
View articleThere's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right...
View articleThis week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...
View article2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleDigital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....
View articleWith so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...
View articleEveryone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with...
View articleWhile some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...
View articleMost people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...
View articleShortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...
View articleDuring this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Read More...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
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