How Walgreens is differentiating and personalizing its customer experience

Digital Transformation How Walgreens is differentiating and personalizing its customer experience

2y Mike O'Brien

How Walgreens is differentiating and personalizing...

“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...

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Three retailers going above and beyond with personalization

Ecommerce Three retailers going above and beyond with personalization

3y Mike O'Brien

Three retailers going above and beyond with person...

Personalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...

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What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

3y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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Alibaba's record-breaking Singles Day and its impact on global ecommerce

Ecommerce Alibaba's record-breaking Singles Day and its impact on global ecommerce

3y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Why beauty retailers are leading the way in digital transformation

Ecommerce Why beauty retailers are leading the way in digital transformation

3y Mike O'Brien

Why beauty retailers are leading the way in digita...

Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

4y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Ecommerce Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

4y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

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St. Patrick's Day reminds us that "the holidays" don't end in January

Leadership St. Patrick's Day reminds us that "the holidays" don't end in January

4y Mike O'Brien

St. Patrick's Day reminds us that "the holidays" d...

It's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers

Mobile [Study] Capitalizing on "mobile moments" is the key to connecting with consumers

4y Mike O'Brien

[Study] Capitalizing on "mobile moments" is the ke...

"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...

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6 changes in marketing measurement that will impact 2018

Analytics 6 changes in marketing measurement that will impact 2018

4y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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Can subscription box offerings help CPG brands restore loyalty?

Digital Transformation Can subscription box offerings help CPG brands restore loyalty?

4y Al Roberts

Can subscription box offerings help CPG brands res...

CPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the rise of ecommerce and...

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The state of influencer marketing in 2016

Social Media The state of influencer marketing in 2016

5y Mike O'Brien

The state of influencer marketing in 2016

Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

6y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

Media The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

6y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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10 tips for marketing success on LinkedIn

Asia 10 tips for marketing success on LinkedIn

6y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

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Four tips for incorporating emojis into your marketing

Strategies Four tips for incorporating emojis into your marketing

6y Tessa Wegert

Four tips for incorporating emojis into your marke...

There's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right...

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The Digital Download: Transparency, viewability win the week's news

Media The Digital Download: Transparency, viewability win the week's news

6y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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Five killer social media campaigns from 2016 (so far)

Social Media Five killer social media campaigns from 2016 (so far)

6y Mike O'Brien

Five killer social media campaigns from 2016 (so f...

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...

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How five brands in APAC are using Instagram's self-serve ads

Acquisition How five brands in APAC are using Instagram's self-serve ads

6y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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Why sponsored social is one of 2015's most effective marketing tactics [Study]

Social Why sponsored social is one of 2015's most effective marketing tactics [Study]

6y Mike O'Brien

Why sponsored social is one of 2015's most effecti...

Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....

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Interaction helps brands stand out in the vast volume of video

Media Interaction helps brands stand out in the vast volume of video

6y Mike O'Brien

Interaction helps brands stand out in the vast vol...

With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...

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5 tips to nail your next influencer marketing campaign

Marketing 5 tips to nail your next influencer marketing campaign

6y Mike O'Brien

5 tips to nail your next influencer marketing camp...

Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with...

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World Emoji Day Illustrates Global Impact

Social World Emoji Day Illustrates Global Impact

6y Mike O'Brien

World Emoji Day Illustrates Global Impact

While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...

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Is YouTube a Social Network?

Media Is YouTube a Social Network?

7y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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Disney, Samsung Among Instagram Carousel Ad Pioneers

Social Disney, Samsung Among Instagram Carousel Ad Pioneers

7y Mike O'Brien

Disney, Samsung Among Instagram Carousel Ad Pionee...

Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...

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L'Oreal Paris Makes Golden Globes Shoppable on Social

Social L'Oreal Paris Makes Golden Globes Shoppable on Social

7y Yuyu Chen

L'Oreal Paris Makes Golden Globes Shoppable on Soc...

During this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Read More...

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Pixability Announces Programmatic YouTube Media Buying Platform

Media Pixability Announces Programmatic YouTube Media Buying Platform

7y Greg Jarboe

Pixability Announces Programmatic YouTube Media Bu...

The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...

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