3 Steps to Improving Your Lead Generation Landing Pages
Acquisition

3 Steps to Improving Your Lead Generation Landing Pages

9y Tim Ash

3 Steps to Improving Your Lead Generation Landing ...

Less is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Read More...

View article
How Much for a New Customer?
Analytics

How Much for a New Customer?

9y Jim Sterne

How Much for a New Customer?

At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified...

View article
5 Entrepreneurs Told Me Why CRM Is So Darn Complicated
Automation

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

9y Ramon Ray

5 Entrepreneurs Told Me Why CRM Is So Darn Complic...

Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
3 Approaches for Personalizing Content on Your Website
Automation

3 Approaches for Personalizing Content on Your Website

10y Aubrey Beck

3 Approaches for Personalizing Content on Your Web...

Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing...

View article
A Powerful Cocktail: Mixing Retargeting With Content Marketing
Media

A Powerful Cocktail: Mixing Retargeting With Content Marketing

10y Luke Summerfield

A Powerful Cocktail: Mixing Retargeting With Conte...

The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your mar...

View article
Single View of the Funnel vs. Single Funnel
Automation

Single View of the Funnel vs. Single Funnel

10y Christian Nahas

Single View of the Funnel vs. Single Funnel

There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...

View article
Breathing New Life Into Events With Marketing Automation
Automation

Breathing New Life Into Events With Marketing Automation

10y Kevin Miller

Breathing New Life Into Events With Marketing Auto...

While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewar...

View article
When It Comes to Events, Define Your Purpose and ROI First
Marketing

When It Comes to Events, Define Your Purpose and ROI First

10y Christian Nahas

When It Comes to Events, Define Your Purpose and R...

When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so ...

View article
Everything You Need to Know About Finding and Nurturing Leads
Automation

Everything You Need to Know About Finding and Nurturing Leads

10y Ben Plomion

Everything You Need to Know About Finding and Nurt...

A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase y...

View article
ClickZ Live Demonstrates Feverish Pace of Digital Marketing
Conference Coverage

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

10y Team ClickZ

ClickZ Live Demonstrates Feverish Pace of Digital ...

A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many a...

View article
Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill
Automation

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

10y Kevin Miller

Finding ROI in B2B Marketing Can Feel Like Pushing...

B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...

View article
5 Content Marketing FAILS! You’re Probably Making
Marketing

5 Content Marketing FAILS! You’re Probably Making

10y Luke Summerfield

5 Content Marketing FAILS! You’re Probably Making

There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you w...

View article
Competitive Review, the Path to Imitation
Asia

Competitive Review, the Path to Imitation

10y Jon Wade

Competitive Review, the Path to Imitation

Focusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward in...

View article
Retention vs. Acquisition - and the Winner Is…
Asia

Retention vs. Acquisition - and the Winner Is…

10y Ohad Hecht

Retention vs. Acquisition - and the Winner Is…

Marketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current custome...

View article
Study Finds Marketers Can't Measure Business Value of Content Marketing
Marketing

Study Finds Marketers Can't Measure Business Value of Content Marketing

10y Aaron Kahlow

Study Finds Marketers Can't Measure Business Value...

A new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their...

View article
5 Tactics to Boost the Quality of Your Inbound Marketing Leads
Media

5 Tactics to Boost the Quality of Your Inbound Marketing Leads

10y Luke Summerfield

5 Tactics to Boost the Quality of Your Inbound Mar...

Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your cont...

View article
Survey Says: Automated Emails Outperform Manual Counterparts
Automation

Survey Says: Automated Emails Outperform Manual Counterparts

10y Ellen Valentine

Survey Says: Automated Emails Outperform Manual Co...

A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...

View article
Video Marketing + Marketing Automation = 3 to 5 Times More Leads
Automation

Video Marketing + Marketing Automation = 3 to 5 Times More Leads

10y Mathew Sweezey

Video Marketing + Marketing Automation = 3 to 5 Ti...

Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and incre...

View article
Acing Your Back-to-School Strategy
Acquisition

Acing Your Back-to-School Strategy

10y Nathan Richter

Acing Your Back-to-School Strategy

The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare ...

View article
Content Marketing Is Within Reach for Small Teams
Automation

Content Marketing Is Within Reach for Small Teams

10y Stephanie Miller

Content Marketing Is Within Reach for Small Teams

Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Read More...

View article
It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?
Marketing

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Wi...

10y Ellen Valentine

It’s Halftime: How Are You Adjusting Your Digital ...

It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...

View article
4 Technologies That Improve Marketing Performance
Automation

4 Technologies That Improve Marketing Performance

10y Nate Young

4 Technologies That Improve Marketing Performance

Don't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the qu...

View article
5 Free Online Marketing Tips to Capture the Attention of Your Target Market
Marketing

5 Free Online Marketing Tips to Capture the Attention of Your Target Market

10y Tim Nichols

5 Free Online Marketing Tips to Capture the Attent...

There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion....

View article
Marketing Automation Best Practices: Advanced Level
Automation

Marketing Automation Best Practices: Advanced Level

10y Mathew Sweezey

Marketing Automation Best Practices: Advanced Leve...

The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Read ...

View article
Digital Marketers Are Salespeople, Too
Asia

Digital Marketers Are Salespeople, Too

10y Ohad Hecht

Digital Marketers Are Salespeople, Too

As digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Read More...

View article
Boost Lead Quality With These 7 Easy Content Marketing Tactics
Media

Boost Lead Quality With These 7 Easy Content Marketing Tactics

10y Luke Summerfield

Boost Lead Quality With These 7 Easy Content Marke...

When it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Read M...

View article
Collaboration, Communication, and Culture
Automation

Collaboration, Communication, and Culture

10y Christian Nahas

Collaboration, Communication, and Culture

Alignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...

View article