Social Organic Reach Is Trending to Zero: How to Meet the Challenge
Social

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

10y Roger Katz

Social Organic Reach Is Trending to Zero: How to M...

Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...

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Marketing Automation Best Practices: Intermediate Level
Automation

Marketing Automation Best Practices: Intermediate Level

10y Mathew Sweezey

Marketing Automation Best Practices: Intermediate ...

A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated m...

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Aligning Marketing and Sales Means Giving Sales Information They Care About
Automation

Aligning Marketing and Sales Means Giving Sales Information They Care About

10y Kevin Miller

Aligning Marketing and Sales Means Giving Sales In...

Sales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...

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"The Leads Are Crap"
Automation

"The Leads Are Crap"

10y Christian Nahas

"The Leads Are Crap"

There can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together ...

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7 Lead Nurturing Strategies for Modern Marketers
Automation

7 Lead Nurturing Strategies for Modern Marketers

10y Mathew Sweezey

7 Lead Nurturing Strategies for Modern Marketers

Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out...

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Social Marketing Needs the Real You
Social

Social Marketing Needs the Real You

10y Kimberley Brind

Social Marketing Needs the Real You

Emotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Read More...

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To Gate or Not to Gate: Examining Why Marketers Gate White Papers Behind Lead Forms
Analytics

To Gate or Not to Gate: Examining Why Marketers Gate White Papers Behind Le...

10y Mark Ryan

To Gate or Not to Gate: Examining Why Marketers Ga...

There are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations. Read More...

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Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers
Automation

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Market...

10y Ben Plomion

Why the BlueKai Acquisition by Oracle Is a Big Dea...

With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...

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Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions
Email

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Medi...

10y Jeanne Jennings

Are You Over-Selling? Tips for Networking, Email, ...

There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for...

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Why a Small Athletic Sportswear Company Doesn’t Want Customers
Automation

Why a Small Athletic Sportswear Company Doesn’t Want Customers

10y Ramon Ray

Why a Small Athletic Sportswear Company Doesn’t Wa...

Small business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing...

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Smart Marketing Automation
Automation

Smart Marketing Automation

10y Christian Nahas

Smart Marketing Automation

Marketing automation has come a long way. In the hands of the right operator, today's tools are incredibly powerful. And therein lies the rub - in the...

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"Funnel" and "Lead" Aren’t Right for B2B
Data insights

"Funnel" and "Lead" Aren’t Right for B2B

10y Richard Roberts

"Funnel" and "Lead" Aren’t Right for B2B

For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...

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Twitter Adds Cards Analytics to Brands Courtship Arsenal
Social

Twitter Adds Cards Analytics to Brands Courtship Arsenal

10y Liva Judic

Twitter Adds Cards Analytics to Brands Courtship A...

In a move that furthers its courtship of brands, Twitter is rolling out Analytics for Twitter Cards, which give insight on performance and optimizatio...

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4 Tips to Effectively Measure B2B Demand Generation Campaigns
Analytics

4 Tips to Effectively Measure B2B Demand Generation Campaigns

10y Charlie Wang

4 Tips to Effectively Measure B2B Demand Generatio...

Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Read More...

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How to Nurture Leads from Twitter
Social

How to Nurture Leads from Twitter

10y John Lee

How to Nurture Leads from Twitter

In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter...

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Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine
Social

Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machin...

10y Liva Judic

Pro Tips From #SESCHI to Turn Your B2B Social Into...

Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & s...

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How to Win with Twitter Lead Gen Cards: Part I
Social

How to Win with Twitter Lead Gen Cards: Part I

10y John Lee

How to Win with Twitter Lead Gen Cards: Part I

B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Read More...

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Share the Love - Lead Nurturing Basics
Marketing

Share the Love - Lead Nurturing Basics

11y Jon Miller

Share the Love - Lead Nurturing Basics

Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Read Mo...

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Lead Nurturing With Online Ads: The Future of Retargeting?
Automation

Lead Nurturing With Online Ads: The Future of Retargeting?

11y Mathew Sweezey

Lead Nurturing With Online Ads: The Future of Reta...

What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Read More...

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Social Marketing Is Lead Generation
Asia

Social Marketing Is Lead Generation

13y Eddie Choi

Social Marketing Is Lead Generation

Social media is ideal for lead generation in B2B; here are three reasons why. Read More...

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Key Principles of Sales Management on the Internet
Asia

Key Principles of Sales Management on the Internet

13y Brian Hui

Key Principles of Sales Management on the Internet

Online marketers must possess a sales mindset. Here's a six-point checklist. Read More...

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