Why China remains a key market for online retailers
Asia

Why China remains a key market for online retailers

10y Sophie Loras

Why China remains a key market for online retailer...

Despite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...

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What do China's new online advertising rules mean for marketers?
Asia

What do China's new online advertising rules mean for marketers?

10y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

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How do I use ecommerce to get my product into China?
Asia

How do I use ecommerce to get my product into China?

10y Sophie Loras

How do I use ecommerce to get my product into Chin...

China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...

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What do China's new cross-border ecommerce laws mean for foreign brands?
Asia

What do China's new cross-border ecommerce laws mean for foreign brands?

10y Sophie Loras

What do China's new cross-border ecommerce laws me...

Foreign brands and Chinese ecommerce platforms were left scrambling this week after new cross-border ecommerce taxes came into effect on April 8. Read...

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Why Facebook's botched Free Basics in India doesn't really matter
Asia

Why Facebook's botched Free Basics in India doesn't really matter

10y Rahul Chadha

Why Facebook's botched Free Basics in India doesn'...

Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...

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Killing Google’s brand one phone call at a time
Data regulations

Killing Google’s brand one phone call at a time

10y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015
Media

Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

11y Chris Crawfurd

Threat or Opportunity? 4 Topics for Publisher Dial...

Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...

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Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy Laws
Analytics

Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy L...

11y Sophie Loras

Fairfax v. Telstra: Metadata Ruling Adds Confusion...

An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what const...

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6 Social Media Tips for Highly Regulated Verticals
Social

6 Social Media Tips for Highly Regulated Verticals

11y Angie Pascale

6 Social Media Tips for Highly Regulated Verticals

Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Read More...

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Content Marketing Is Within Reach for Small Teams
Automation

Content Marketing Is Within Reach for Small Teams

12y Stephanie Miller

Content Marketing Is Within Reach for Small Teams

Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Read More...

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Is It Cheaper to Keep Than Delete?
Analytics

Is It Cheaper to Keep Than Delete?

12y Jim Sterne

Is It Cheaper to Keep Than Delete?

Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...

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Marketers Poised to Benefit From Government Distrust After NSA Kerfuffle
Data insights

Marketers Poised to Benefit From Government Distrust After NSA Kerfuffle

12y Liva Judic

Marketers Poised to Benefit From Government Distru...

As the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust ...

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Twibel - What Brands Should Know
Social

Twibel - What Brands Should Know

12y Susan Kuchinskas

Twibel - What Brands Should Know

Is fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. R...

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Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers
Marketing

Class Action Facebook Suit Alleges Link Data in Private Messages Shared wit...

12y Michael Passingham

Class Action Facebook Suit Alleges Link Data in Pr...

A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook recor...

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For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying
Analytics

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data ...

12y Liva Judic

For Whom The Bell Really Tolls? NSA Docs Show Goog...

Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...

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VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising
Display Advertising

VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

12y Liva Judic

VIDEO: Big Spaceship's Michael Lebowitz on Native ...

Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...

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A Call to Arms for Marketers
Marketing

A Call to Arms for Marketers

13y Jim Taschetta

A Call to Arms for Marketers

Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Read More...

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Written Consent Required for SMS by October
Media

Written Consent Required for SMS by October

13y Melinda Krueger

Written Consent Required for SMS by October

Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Read More...

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The Case for Internet Advertising as Fraud
Marketing

The Case for Internet Advertising as Fraud

13y Edward Montes

The Case for Internet Advertising as Fraud

And how its participants are co-conspirators. Read More...

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Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Data insights

Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

13y Kate Kaye

Exclusive NY Event Helped Digital Advertisers Meet...

Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Read More...

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Is Legal the Enemy of Social?
Marketing

Is Legal the Enemy of Social?

14y Robin Neifield

Is Legal the Enemy of Social?

How do you reconcile legitimate and necessary legal input with an active social program? Read More...

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Behind the Facebook Ads Class Settlement Shocker
Data insights

Behind the Facebook Ads Class Settlement Shocker

14y Susan Kuchinskas

Behind the Facebook Ads Class Settlement Shocker

Facebook agreed to pay $123.5M, much of it in organization grants. Read More...

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Do Not Track Standards Not Settled in W3C Meetings
Data insights

Do Not Track Standards Not Settled in W3C Meetings

14y Kate Kaye

Do Not Track Standards Not Settled in W3C Meetings

EU said Microsoft should be allowed to implement DNT by default. Read More...

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Obstacles Remain for Political Mobile Text Donations
Data insights

Obstacles Remain for Political Mobile Text Donations

14y Kate Kaye

Obstacles Remain for Political Mobile Text Donatio...

Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Read More...

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BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes
Data insights

BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes

14y Kate Kaye

BBB Reveals BlueCava, Turn, and Others Needed Priv...

Firms agreed to implement appropriate corrections. Read More...

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It’s Privacy Crunch Time for U.K. Site Owners
Data insights

It’s Privacy Crunch Time for U.K. Site Owners

14y Kate Kaye

It’s Privacy Crunch Time for U.K. Site Owners

Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Read More...

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EU Wants Google to Help Solve Antitrust Concerns
Data insights

EU Wants Google to Help Solve Antitrust Concerns

14y Kate Kaye

EU Wants Google to Help Solve Antitrust Concerns

The EU Commission gives Google the chance to avoid fines and more stringent remedies. Read More...

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