How brick & click retailers can win with personalization in 2019
Ecommerce

How brick & click retailers can win with personalization in 2019

5y Rohan Ayyar

How brick & click retailers can win with perso...

Nordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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18 best branded Instagram videos of 2016 (so far)
Social

18 best branded Instagram videos of 2016 (so far)

8y Christopher Ratcliff

18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected t...

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Five ways to master marketing on Reddit
Social Media

Five ways to master marketing on Reddit

8y Tessa Wegert

Five ways to master marketing on Reddit

After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...

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The force is strong: The best of Star Wars marketing
Strategies

The force is strong: The best of Star Wars marketing

8y Mike O'Brien

The force is strong: The best of Star Wars marketi...

Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...

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Storytelling or Telling Stories? Why Authenticity Rules
Marketing

Storytelling or Telling Stories? Why Authenticity Rules

9y Tessa Wegert

Storytelling or Telling Stories? Why Authenticity ...

These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...

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Tweets of the Week: U.S. Open and Star Wars Lead the Way
Social

Tweets of the Week: U.S. Open and Star Wars Lead the Way

9y Yuyu Chen

Tweets of the Week: U.S. Open and Star Wars Lead t...

This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...

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Best of #TheDress: How Brands Reacted on Twitter
Social

Best of #TheDress: How Brands Reacted on Twitter

9y Emily Alford

Best of #TheDress: How Brands Reacted on Twitter

A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many br...

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Brands Make the Most of the Oscars on Social
Social

Brands Make the Most of the Oscars on Social

9y Emily Alford

Brands Make the Most of the Oscars on Social

Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaig...

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From The Lego Movie, Lessons in Building the Ultimate Branded Content
Marketing

From The Lego Movie, Lessons in Building the Ultimate Branded Content

10y Tessa Wegert

From The Lego Movie, Lessons in Building the Ultim...

"The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist w...

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Lego Launches Social Network for Fans, ReBrick
Social

Lego Launches Social Network for Fans, ReBrick

12y Douglas Quenqua

Lego Launches Social Network for Fans, ReBrick

Lets members bookmark favorite Lego creations from elsewhere on the web. Read More...

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