Strategic Experimentation Key to Success for LivingSocial and Refinery29
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Strategic Experimentation Key to Success for LivingSocial and Refinery29

11y Emily Alford

Strategic Experimentation Key to Success for Livin...

Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...

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LivingSocial Appoints Barry Judge as CMO
Social

LivingSocial Appoints Barry Judge as CMO

13y Melanie White

LivingSocial Appoints Barry Judge as CMO

Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of...

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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Audience

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

14y Kate Kaye

Ebay Beat Groupon, LivingSocial in Mobile Shopping...

Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...

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Groupon and Foursquare End Distribution Deal
Social

Groupon and Foursquare End Distribution Deal

14y Christopher Heine

Groupon and Foursquare End Distribution Deal

Partnership appears to have lasted less than 10 months. Read More...

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Facebook and Amex Tread on Groupon's Turf
Social

Facebook and Amex Tread on Groupon's Turf

14y Christopher Heine

Facebook and Amex Tread on Groupon's Turf

Deals space still looks up for grabs. Read More

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Facebook Expands 'Offers' Rollout Internationally
Social

Facebook Expands 'Offers' Rollout Internationally

14y Christopher Heine

Facebook Expands 'Offers' Rollout Internationally

Development comes after three months of beta testing. Read More...

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LivingSocial's 'Tipping' Point Challenges Seamless
Marketing

LivingSocial's 'Tipping' Point Challenges Seamless

14y Christopher Heine

LivingSocial's 'Tipping' Point Challenges Seamless

Daily deals marketer offers takeout and delivery specials. Read More...

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LivingSocial: '918 F Street' Events Are Selling Out
Marketing

LivingSocial: '918 F Street' Events Are Selling Out

14y Christopher Heine

LivingSocial: '918 F Street' Events Are Selling Ou...

Amid curiosity and criticism, deals brand lauds one-month-old offline initiative. Read More...

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How Amazon Sold 1 Million Deals in 17 Hours
Ecommerce

How Amazon Sold 1 Million Deals in 17 Hours

14y Christopher Heine

How Amazon Sold 1 Million Deals in 17 Hours

Retail giant leans on email; little if any sales staff needed. Read More...

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29 Percent of Daily Deals Customers Are New
Audience

29 Percent of Daily Deals Customers Are New

14y Christopher Heine

29 Percent of Daily Deals Customers Are New

Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons. Read More...

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LivingSocial Opens Lavish Events Center
Social

LivingSocial Opens Lavish Events Center

14y Christopher Heine

LivingSocial Opens Lavish Events Center

Washington, D.C. hub is a gathering place for merchants and consumers. Read More...

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Amex's Digital Wallet Goes to China
Media

Amex's Digital Wallet Goes to China

14y Christopher Heine

Amex's Digital Wallet Goes to China

The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Read More...

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48 Items That Technology Will Replace This Decade
Marketing

48 Items That Technology Will Replace This Decade

14y Erik Qualman

48 Items That Technology Will Replace This Decade

Predictions: These changes stand to affect the future of media, marketing, and commerce. Read More...

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LivingSocial Courts Big Brands For Black Friday, Cyber Monday
Ecommerce

LivingSocial Courts Big Brands For Black Friday, Cyber Monday

14y Christopher Heine

LivingSocial Courts Big Brands For Black Friday, C...

Verizon, Office Max, and FTD partner for holiday deals campaign. Read More...

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Groupon Deals $1 Lunches in 25 Cities
Social

Groupon Deals $1 Lunches in 25 Cities

14y Christopher Heine

Groupon Deals $1 Lunches in 25 Cities

Some proceeds will go to yuletide charity. Read More

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LivingSocial Challenges Digital Travel Establishment
Marketing

LivingSocial Challenges Digital Travel Establishment

14y Christopher Heine

LivingSocial Challenges Digital Travel Establishme...

Launches hospitality program in the company of the industry's who's who. Read More...

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Bill Clinton Joins Social CEOs at 'Foursquare Conference'
Social

Bill Clinton Joins Social CEOs at 'Foursquare Conference'

14y Christopher Heine

Bill Clinton Joins Social CEOs at 'Foursquare Conf...

Event underscores how quickly startup execs can move up society's food chain. Read More...

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Google Dominates List of Most Effective TV Ads by Dot-Coms
Marketing

Google Dominates List of Most Effective TV Ads by Dot-Coms

14y Douglas Quenqua

Google Dominates List of Most Effective TV Ads by ...

TheLadders and GoDaddy get low scores in ad effectiveness study. Read More...

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Group-Buying Sites Will Fade Out
Marketing

Group-Buying Sites Will Fade Out

14y Pace Lattin

Group-Buying Sites Will Fade Out

Three reasons why group buying does not serve merchants, marketers, or consumers. Read More...

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DailyDeals.com Focuses on E-Retail Offers
Data insights

DailyDeals.com Focuses on E-Retail Offers

14y Christopher Heine

DailyDeals.com Focuses on E-Retail Offers

Online merchants can use deals to build their email lists. Read More...

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Latinos and Coupons: A Tale of Two Worlds
Marketing

Latinos and Coupons: A Tale of Two Worlds

14y Gustavo Razzetti

Latinos and Coupons: A Tale of Two Worlds

Why are Latinos hesitating to use coupons? Read More...

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Google's Daily Deals Are Becoming More Targeted
Social

Google's Daily Deals Are Becoming More Targeted

15y Christopher Heine

Google's Daily Deals Are Becoming More Targeted

Search giant gives consumers the opportunity to identify preferences for "Offers" product. Read More...

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It's Twitter vs. Facebook in the Battle of the Daily Deals
Social

It's Twitter vs. Facebook in the Battle of the Daily Deals

15y Cathy Halligan

It's Twitter vs. Facebook in the Battle of the Dai...

Why Twitter could yield better results for retailers looking to communicate daily deals, even with a smaller audience. Read More...

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Mobile Coupon Service Takes on Daily Deals in Canada
Media

Mobile Coupon Service Takes on Daily Deals in Canada

15y Susan Kuchinskas

Mobile Coupon Service Takes on Daily Deals in Cana...

Venture aims to attract merchants by charging less than rivals. Read More...

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Daily Deal Sites: Keeping It Real Relevant
Advanced Email Marketing

Daily Deal Sites: Keeping It Real Relevant

15y Tal Nathan

Daily Deal Sites: Keeping It Real Relevant

Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successf...

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Amazon Local Leans on LivingSocial to Grow Ad Sales
Social

Amazon Local Leans on LivingSocial to Grow Ad Sales

15y Christopher Heine

Amazon Local Leans on LivingSocial to Grow Ad Sale...

No. 2 deals player is selling Amazon Local, which now appears in 44 markets. Read More...

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Whole Foods Won't Beat Amazon's LivingSocial Deal
Social

Whole Foods Won't Beat Amazon's LivingSocial Deal

15y Christopher Heine

Whole Foods Won't Beat Amazon's LivingSocial Deal

Supermarket caps vouchers at 1 million, as flood of traffic creates site outages. Read More...

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