One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleMarketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Read More...
View articleThe group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...
View articleLearn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...
View articleImplementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articleGrowth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleGroupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...
View articleThe Macy’s exclusive clothing brand has launched an Instagram-heavy campaign for its Millennial consumers that will provide music and other digital co...
View articleThe clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping expe...
View articleMacy's has integrated visual recognition technology into its Star Gifts app. Read More...
View articleNo more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....
View articleIn 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...
View articleIn Star Advisor program, retailer offers $5 monthly reward to active participants of its online community. Read More...
View articleCoke, Walmart, Hyundai, and others are launch partners. Read More...
View articleRetailers appear to be clobbering JCPenney and Kohl's for social engagement. Read More...
View articleKids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine. Read More...
View articleStudy shows 48 percent of "serial abandoners" return to make a purchase under certain circumstances. Read More...
View articleLexus and Macy's among launch brands in effort to rival Apple. Read More...
View articleOne site delivers a beauty high and the other, a sweet experience. Read More...
View articleEquinox purchases two months of display ads. Read More...
View articleRetailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Read More...
View articleRetailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing. Read More...
View articleRetailer purchases takeover ads for six markets while adding a dash of geo-social. Read More...
View articleOscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?" Read...
View articleCampaign propels brand's Facebook page well past 1 million "likes." Read More...
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