Top 10 marketing automation tools every marketer must have

Marketing Top 10 marketing automation tools every marketer must have

2y Priyanka Chowdhury

Top 10 marketing automation tools every marketer m...

With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...

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What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

Email & Automation What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

2y Kimberly Collins

What makes Emarsys different than other B2C market...

Emarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...

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HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A comparison of each

Email & Automation HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A comparison of each

2y Gareth Platt

HubSpot, Marketo, Pardot account for 50% of market...

Forrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...

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IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

2y Kimberly Collins

IBM sells Watson Marketing and commerce portfolio ...

IBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...

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Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

Marketing Technology Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

2y Tessa Judge

Martech news roundup: Marketo partnerships, new Li...

Roundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...

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Tactile marketing automation: PFL CEO Andrew Field on growing from printing to martech

Martech Company Feature Tactile marketing automation: PFL CEO Andrew Field on growing from printing to martech

2y Tessa Judge

Tactile marketing automation: PFL CEO Andrew Field...

PFL started in 1996 as a printing company. Now, they integrate with Marketo, Eloqua, Salesforce and more as a tactile marketing automation platform. R...

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Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

Marketing Technology Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

3y Kimberly Collins

Weekly martech review: Hootsuite integrates Google...

We review the top news in martech from the week of September 17–24, 2018. Read More...

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By acquiring Marketo, Adobe moves beyond B2C

Industry Developments By acquiring Marketo, Adobe moves beyond B2C

3y Emily Alford

By acquiring Marketo, Adobe moves beyond B2C

Adobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...

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Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

Marketing Technology Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

3y Kimberly Collins

Weekly MarTech review: Phrasee $4m funding, Amobee...

We review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...

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Increase your email marketing conversion rates with these simple tricks

Email Marketing Increase your email marketing conversion rates with these simple tricks

3y Jonathan Brown

Increase your email marketing conversion rates wit...

Email marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...

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Personalized video and the future of marketing

Content Personalized video and the future of marketing

4y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

4y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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Four key takeaways from our digital transformation webinar

Digital Transformation Four key takeaways from our digital transformation webinar

5y Andrew Warren-Payne

Four key takeaways from our digital transformation...

Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo. If you missed it, it’s ...

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Is ABM Attitude marketing automation 2.0?

Marketing Automation Is ABM Attitude marketing automation 2.0?

5y Stephanie Miller

Is ABM Attitude marketing automation 2.0?

Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too? Read More...

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Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

Marketing Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

6y Yuyu Chen

Spotlight on Stephanie Meyer: how GE Healthcare mo...

Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...

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2015’s Fastest-Growing and Most Valuable Email Marketing Companies

Email 2015’s Fastest-Growing and Most Valuable Email Marketing Companies

6y Simms Jenkins

2015’s Fastest-Growing and Most Valuable Email Mar...

In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...

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CRM Is Branching Out to Include Marketing Automation

Marketing CRM Is Branching Out to Include Marketing Automation

6y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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4 Ways to Improve Audience Insights Through Collaboration

Marketing 4 Ways to Improve Audience Insights Through Collaboration

6y Stephanie Miller

4 Ways to Improve Audience Insights Through Collab...

Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...

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Has Ad Tech Taken Over Creativity at Cannes Lions?

Conference Coverage Has Ad Tech Taken Over Creativity at Cannes Lions?

6y Melanie White

Has Ad Tech Taken Over Creativity at Cannes Lions?

At this year's Cannes Lions Festival of Creativity, technology was up front and center. Read More...

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Business Intelligence Tools: The Good and the Less Good

Data-Driven Marketing Business Intelligence Tools: The Good and the Less Good

6y Som Puangladda

Business Intelligence Tools: The Good and the Less...

As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...

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Marketing and Sales to Merge in 3 Years

Ad Industry Metrics Marketing and Sales to Merge in 3 Years

7y Emily Alford

Marketing and Sales to Merge in 3 Years

A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Read Mo...

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VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

Data-Driven Marketing VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

7y ClickZ News Staff

VIDEO: Data Has Transformed Marketing Into Era of ...

ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...

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ClickZ Content Takeover Day One: A Look at What's Coming Up

Data-Driven Marketing ClickZ Content Takeover Day One: A Look at What's Coming Up

7y Melanie White

ClickZ Content Takeover Day One: A Look at What's ...

ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...

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2014’s Fastest-Growing and Most Valuable Email Marketing Companies

Email 2014’s Fastest-Growing and Most Valuable Email Marketing Companies

7y Simms Jenkins

2014’s Fastest-Growing and Most Valuable Email Mar...

In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Read More...

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Why MailChimp Is Killing Auto-Responders: The Rise of CRM

Marketing Why MailChimp Is Killing Auto-Responders: The Rise of CRM

7y Ramon Ray

Why MailChimp Is Killing Auto-Responders: The Rise...

New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small busine...

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Marketing Automation Redefined

Marketing Marketing Automation Redefined

7y Nate Young

Marketing Automation Redefined

Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing ...

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Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

Marketing Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

8y Melanie White

Educational Initiative B2Beacon Launches to Assist...

B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...

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