As rising CAC pressures collide with growing brand investment, full-funnel measurement has become the defining challenge for modern DTC leaders. Ahead...
View articleGoogle’s Performance Max is changing the way we think about paid media. It is powerful, automated and highly effective. But if you want to get the ver...
View articleSnapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...
View articleEthical marketing thrives in today's data-driven world. But with great personalization comes great responsibility. Learn how to navigate ethical data ...
View articleBy embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhanc...
View articleChase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct a...
View articleUnderstanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View articleDespite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent ...
View articleIn today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...
View articleAlphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...
View articleMad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, t...
View articleAs Generation Alpha emerges with unparalleled digital prowess and skepticism towards traditional marketing, companies must revolutionize their strateg...
View articleAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View articleEmail marketing remains essential for businesses to nurture leads, enhance customer engagement, and boost sales, with numerous platforms offering dive...
View articleCision, a global leader in consumer and media intelligence solutions, and Reddit, an online community hub, have announced an expanded partnership to h...
View articleGDPR, enacted in 2018, has transformed data handling in marketing, emphasizing privacy and compliance. As 2024 approaches, marketers face challenges i...
View articleMillennials (aged 25-34) were the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creatin...
View articleUniqlo experienced a 9.4-fold increase in revenue from triggered email campaigns, a direct result of leveraging Wunderkind's Identity Network and Cata...
View articleAccenture and Adobe's partnership leverages Adobe Firefly AI to revolutionize digital marketing, aiming to create personalized content at scale. This ...
View articleThe EU investigates Alphabet, Apple, and Meta for non-compliance with the Digital Markets Act, aiming to ensure fair competition and innovation in the...
View articleRebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...
View articleLyft introduces in-app video ads and appoints a new CMO from Meta, aiming to revolutionize digital advertising in the ride-hailing industry and enhanc...
View articleSubscription-based businesses are reshaping industries by offering ongoing value through regular fees, focusing on customer retention. This model bene...
View articleMulti-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interaction's role in conversion. It enables efficient ...
View articleCutomer-centric marketing understanding your audience's needs and crafting personalized experiences to build trust, loyalty, and drive business growth...
View articleIn today's digital age, omnichannel CX reigns supreme. It provides a unified customer experience across all touchpoints, from mobile apps to physical ...
View articleThe Metaverse, a virtual platform blending AR and the internet, is transforming digital interactions into immersive experiences. It offers new marketi...
View article