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3y Mike O'Brien
The reality of virtual reality

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3y Joe Laszlo
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Revisiting the ghosts of Christmas past: did these predictions hold true?

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3y Yuyu Chen
Fraud and viewability: could things be looking up?

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3y Emily Alford
How much do you know about Facebook video advertising?

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3y Yuyu Chen
How can marketers combat the mobile ad viewability issue?

Media How can marketers combat the mobile ad viewability issue?

4y Mike O'Brien
Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?

Social Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?

4y Yuyu Chen
IAB UK Provides Solutions to Five Major Industry Challenges

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4y Yuyu Chen
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Asia Eyes Wide Open on Viewability

4y Jonathan Mackenzie
Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

Display Advertising Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

4y Mike O'Brien
Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

Display Advertising Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

4y Yuyu Chen
MRC Calls for Separation of Desktop and Mobile Viewability

Media MRC Calls for Separation of Desktop and Mobile Viewability

4y Emily Alford
Industry Isn't Quite Ready for Mobile Measurement, Says MRC

Media Industry Isn't Quite Ready for Mobile Measurement, Says MRC

4y Mike O'Brien
How Will We Get to 100% Viewability? Hint: Don’t Settle

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4y Eric Wheeler
IAB: 100% Viewability "Unreasonable"

Ad Industry Metrics IAB: 100% Viewability "Unreasonable"

4y Yuyu Chen
If You’re Buying Viewable Impressions, Demand Time Slots

Media If You’re Buying Viewable Impressions, Demand Time Slots

4y Guest
MRC to Issue Guidelines for Non-Human Traffic

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5y Yuyu Chen
Understanding Our Own Growth: The Positive Influence of Verifying the View

Media Understanding Our Own Growth: The Positive Influence of Verifying the View

5y Paul Bremer
MRC Approves Transaction on Viewable Impressions for Video Ads

Display Advertising MRC Approves Transaction on Viewable Impressions for Video Ads

5y Yuyu Chen
Yahoo Prime View Enables 100% Viewability on Display Ads

Display Advertising Yahoo Prime View Enables 100% Viewability on Display Ads

5y Lisa Lacy