Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
Will programmatic ads be the real champion of the upcoming Super Bowl?
How do Facebook’s ads drive search traffic?
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way.