Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Read More...
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View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleWith more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...
View articleDigital metrics can be measured by three categories - reach, conversion, and cost. Read More...
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