How Best Buy, Charlotte Russe, and IKEA shape their stores around the next generation of shoppers

Ecommerce How Best Buy, Charlotte Russe, and IKEA shape their stores around the next generation of shoppers

3y Mike O'Brien

How Best Buy, Charlotte Russe, and IKEA shape thei...

As the next generation of shoppers takes over, Best Buy, Charlotte Russe, and IKEA are creating in-store experiences with them in mind. Read More...

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Generation-C gives rise to the Age of Assistance

Leadership Generation-C gives rise to the Age of Assistance

4y Brian Solis

Generation-C gives rise to the Age of Assistance

Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call “Generatio...

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How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

4y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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The U.K. Government's top five tips for dodging disruption

Conference Coverage The U.K. Government's top five tips for dodging disruption

5y Mike O'Brien

The U.K. Government's top five tips for dodging di...

Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...

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How to use emotions to create viral, shareable video content

Asia How to use emotions to create viral, shareable video content

6y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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Q&A: The Prince's Trust's Rebecca Galambos on digital transformation

Acquisition Q&A: The Prince's Trust's Rebecca Galambos on digital transformation

6y Graham Charlton

Q&A: The Prince's Trust's Rebecca Galambos on ...

Rebecca Galambos is senior digital transformation director at the Prince’s Trust, with some valuable insights into the ‘millennial generation...

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Study: 73% of 'millennials' prefer to contact brands via email

Ad Industry Metrics Study: 73% of 'millennials' prefer to contact brands via email

6y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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How Ford plans to evolve past selling cars

Strategies How Ford plans to evolve past selling cars

6y Mike O'Brien

How Ford plans to evolve past selling cars

One of the largest automakers on the planet, Ford plans to stay relevant in the digital age by transitioning from a product brand to a product and s...

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What does the IAB's 'DEAL' plan mean for ad blocking?

Media What does the IAB's 'DEAL' plan mean for ad blocking?

6y Mike O'Brien

What does the IAB's 'DEAL' plan mean for ad blocki...

The IAB released a new set of recommendations for publishers to deal with ad blocking, an industry issue that's expensive and expanding. Can it help? ...

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ClickZ cases the candidates: Social

Social Media ClickZ cases the candidates: Social

6y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

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The pros and cons of Facebook and YouTube video advertising

Social The pros and cons of Facebook and YouTube video advertising

6y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

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Super Bowl ad preview... superlatives edition!

Acquisition Super Bowl ad preview... superlatives edition!

6y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

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Has Gen Z killed channel marketing or redefined it?

Insights Has Gen Z killed channel marketing or redefined it?

6y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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The consumer gravity effect: why it should be a force for your marketing

Media The consumer gravity effect: why it should be a force for your marketing

6y Larry Allen

The consumer gravity effect: why it should be a fo...

To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...

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IAB: Preparing for the year of the mobile-video boom

Media IAB: Preparing for the year of the mobile-video boom

6y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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And our favorite ads of 2015 are...

Asia And our favorite ads of 2015 are...

6y ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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Why mobile moments are marketing's golden ticket

Media Why mobile moments are marketing's golden ticket

6y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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How this startup is keeping consumers [Von] Content

Social How this startup is keeping consumers [Von] Content

6y Mike O'Brien

How this startup is keeping consumers [Von] Conten...

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...

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Lessons learned from Cyber Weekend

Ecommerce Lessons learned from Cyber Weekend

6y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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Digital video from a buyer's perspective

Media Digital video from a buyer's perspective

6y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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TV everywhere: the new marketer opportunity

Media TV everywhere: the new marketer opportunity

6y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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Don’t let your customers walk away from their carts

Ecommerce Don’t let your customers walk away from their carts

6y Jim Davidson

Don’t let your customers walk away from their cart...

E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...

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Bridging the digital and the physical

Ecommerce Bridging the digital and the physical

6y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Why your holiday marketing strategy needs unboxing videos

Media Why your holiday marketing strategy needs unboxing videos

6y Tessa Wegert

Why your holiday marketing strategy needs unboxing...

Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...

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Social media: a revolutionary change that is impossible to ignore

Social Social media: a revolutionary change that is impossible to ignore

6y Bob Cargill

Social media: a revolutionary change that is impos...

Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...

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4 ways Boomerang enhances the Instagram advertising experience

Social 4 ways Boomerang enhances the Instagram advertising experience

6y Mike O'Brien

4 ways Boomerang enhances the Instagram advertisin...

A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...

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How can you market to millennial moms?

Marketing How can you market to millennial moms?

6y Yuyu Chen

How can you market to millennial moms?

Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? Read More...

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