Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...
View articleWith 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...
View articleBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...
View articleA complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...
View articleViewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...
View article"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...
View articleQQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...
View articleMobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...
View articleWe all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...
View articleTwo weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleTen steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleOnly a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...
View articleThis week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleThis week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...
View articleGoogle's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...
View articleDespite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to i...
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