Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
How can using a "fast start" model refine the execution of your marketing strategy?
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?