With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...
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View articleErick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...
View articleThe world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...
View articleWith the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...
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How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...
View article5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...
View articleSupriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...
View articleNorman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...
View articleBrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...
View articleCustomer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...
View articleLiz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...
View articleMarketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...
View articleCustomers and employees alike want information quickly, especially during a pandemic. We break down what goes into building an effective chatbot and t...
View articleSay goodbye to low conversions, poor engagement and below average retention. Read More...
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View article57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app pus...
View articleAcoustic’s webinar covers the nuances of integrating SMS campaigns with an integrated marketing plan to help increase revenue and customer engagement....
View articleArm Treasure Data’s Global Head of Marketing Tom Treanor shares steps marketers should be doing now to prepare for 5G. Read More...
View articleNearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...
View articleNew report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...
View articleSmartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...
View articleHere are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity withi...
View articleHead of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...
View articleMike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
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