The Power of Snapchat's 7/0 Optimisation Window
Marketing

The Power of Snapchat's 7/0 Optimisation Window

6m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021
Digital Leaders

Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

3y Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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Does your website still matter in a mobile world?
Digital Marketing

Does your website still matter in a mobile world?

3y Norman Guadagno

Does your website still matter in a mobile world?

Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions
Digital Marketing

Email, SMS & push message marketing: Report shows increasing influence on c...

3y Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Why open source in-app bidding solutions are the future of ad buying
Digital Advertising

Why open source in-app bidding solutions are the future of ad buying

3y Erick Fang

Why open source in-app bidding solutions are the f...

Erick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...

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The digital marketing forecast for 2021
Digital Marketing

The digital marketing forecast for 2021

3y Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

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How IDFA opt-in will change the way we advertise in apps
Data insights

How IDFA opt-in will change the way we advertise in apps

4y Yaroslav Kholod

How IDFA opt-in will change the way we advertise i...

With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

4y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?
Digital Advertising

5G-powered future of OTT entertainment and advertising: What is on the hori...

4y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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The 4 essential elements of effective in-app advertising
Digital Advertising

The 4 essential elements of effective in-app advertising

4y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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A step back: IDFA’s impact on the advertising ecosystem
Digital Advertising

A step back: IDFA’s impact on the advertising ecosystem

4y Lomit Patel

A step back: IDFA’s impact on the advertising ecos...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...

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In a stay-at-home world, mobile marketing matters. Here’s why...
Digital Marketing

In a stay-at-home world, mobile marketing matters. Here’s why...

4y Norman Guadagno

In a stay-at-home world, mobile marketing matters....

Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences
Digital Marketing

Optimizing ecommerce & mobile for in-the-moment holiday shopping experience...

4y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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A comprehensive guide to understanding web push notifications
Digital Marketing

A comprehensive guide to understanding web push notifications

4y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
Digital Marketing

Good news for user acquisition: Consumers are still spending money on mobil...

4y Liz Waldeck-Pinckert

Good news for user acquisition: Consumers are stil...

Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...

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The future of martech: what does the industry look like post COVID-19?
Digital Marketing

The future of martech: what does the industry look like post COVID-19?

4y Matt Conlin

The future of martech: what does the industry look...

Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...

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The benefits of effective chatbots on customer experience
AI & Automation

The benefits of effective chatbots on customer experience

4y Sebastian Witalec & Rob Lauer

The benefits of effective chatbots on customer exp...

Customers and employees alike want information quickly, especially during a pandemic. We break down what goes into building an effective chatbot and t...

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The power of product + marketing
Digital Advertising

The power of product + marketing

4y Peter Klayman

The power of product + marketing

Say goodbye to low conversions, poor engagement and below average retention. Read More...

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Advertising with a made-for-mobile mindset
Digital Advertising

Advertising with a made-for-mobile mindset

4y Karina Klimenko

Advertising with a made-for-mobile mindset

MGID's Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience...

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again
Digital Marketing

Key insights: Agile marketing adoption, when data doesn’t sing with CX, opp...

4y Kamaljeet Kalsi

Key insights: Agile marketing adoption, when data ...

57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app pus...

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7 ways marketers can use SMS to increase revenue and customer engagement
Digital Marketing

7 ways marketers can use SMS to increase revenue and customer engagement

4y Jacqueline Dooley

7 ways marketers can use SMS to increase revenue a...

Acoustic’s webinar covers the nuances of integrating SMS campaigns with an integrated marketing plan to help increase revenue and customer engagement....

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How marketers should prepare for 5G
Emerging Technology

How marketers should prepare for 5G

4y Tom Treanor

How marketers should prepare for 5G

Arm Treasure Data’s Global Head of Marketing Tom Treanor shares steps marketers should be doing now to prepare for 5G. Read More...

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Tapjoy offers new guide to offerwalls
Digital Advertising

Tapjoy offers new guide to offerwalls

4y Barry Levine

Tapjoy offers new guide to offerwalls

Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...

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Brands should add text/message and have “identical support” across channels
Digital Marketing

Brands should add text/message and have “identical support” across channels

4y Barry Levine

Brands should add text/message and have “identical...

New report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...

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Story ads are creating new opportunities for advertisers – but what makes a good story?
Digital Advertising

Story ads are creating new opportunities for advertisers – but what makes a...

4y Robert Rothschild

Story ads are creating new opportunities for adver...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...

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Smartphones are enabling new kinds of experiential marketing
Emerging Technology

Smartphones are enabling new kinds of experiential marketing

4y Barry Levine

Smartphones are enabling new kinds of experiential...

Here are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity withi...

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Why you need an SMS chatbot right now: Six strategic best practices
AI & Automation

Why you need an SMS chatbot right now: Six strategic best practices

4y Hillary Black

Why you need an SMS chatbot right now: Six strateg...

Head of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...

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