As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...
View articleWith Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleA pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...
View articleIn the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...
View articleAmazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...
View articleHow does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...
View articleVon Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...
View articleDespite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleThis TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleSpotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...
View articleFacebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...
View articleAt NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...
View articleKik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...
View articleThe Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...
View articleOver the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of t...
View articleGlobal marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...
View articleNews outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it r...
View articleSpotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...
View articleDuring the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleThe recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...
View articleThe humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...
View articlePhotos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand...
View articleThe mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...
View articleWith Jimmy Fallon taking over "The Tonight Show" and attracting a younger audience, NBC is looking to capitalize on Fallon's digital appeal. Read More...
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