Maropost: the secret to email personalization at scale

Content & Experience Maropost: the secret to email personalization at scale

2m Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

4m Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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2021 digital marketing trends you need to know from 13 marketing experts

Content & Experience 2021 digital marketing trends you need to know from 13 marketing experts

4m Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

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How marketers are embracing hyper-personalization in 2021

Content & Experience How marketers are embracing hyper-personalization in 2021

6m Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

6m Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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Omnichannel marketing is a competitive advantage for B2B marketers this year

Data-Driven Marketing Omnichannel marketing is a competitive advantage for B2B marketers this year

6m Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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Tech Talk with Jivox: Personalization and ecommerce marketing

Advertising & Promotion Tech Talk with Jivox: Personalization and ecommerce marketing

6m Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

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Ecommerce trends: Shift to online shopping may be permanent

Digital Marketing Ecommerce trends: Shift to online shopping may be permanent

8m Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

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Optichannel: Winnable marketing strategy for pharma

Digital Marketing Optichannel: Winnable marketing strategy for pharma

8m Kamya Elawadhi

Optichannel: Winnable marketing strategy for pharm...

Omnichannel approach would only work efficiently when the communication is contextual. So, the best approach for Pharma marketing is one step forward ...

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Maturing your digital strategy through customer centricity

Content Maturing your digital strategy through customer centricity

8m Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Why retention marketers are focusing on offline customer engagement

Digital Marketing Why retention marketers are focusing on offline customer engagement

9m Tatiana Afanasyeva

Why retention marketers are focusing on offline cu...

Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read More...

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Why omnichannel marketing is the best strategy for short-term ad budgets

Digital Marketing Why omnichannel marketing is the best strategy for short-term ad budgets

10m Brian Bell

Why omnichannel marketing is the best strategy for...

Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approa...

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How to overcome complexities in podcast advertising through identity resolution

Content Marketing How to overcome complexities in podcast advertising through identity resolution

10m Chris Feo

How to overcome complexities in podcast advertisin...

Chris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. Read More...

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Five ways brands can win in the new ecommerce world

Digital Marketing Five ways brands can win in the new ecommerce world

11m Paula Hunsche

Five ways brands can win in the new ecommerce worl...

Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and...

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Real-time customer engagement and omnichannel personalization deliver a superior CX

Data-Driven Marketing Real-time customer engagement and omnichannel personalization deliver a superior CX

12m John Nash

Real-time customer engagement and omnichannel pers...

John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...

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Omnichannel marketing in the age of COVID-19: 7 key learnings for businesses

Digital Marketing Omnichannel marketing in the age of COVID-19: 7 key learnings for businesses

12m Craig Charles Webster

Omnichannel marketing in the age of COVID-19: 7 ke...

As COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversati...

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Getting social ads right in the new era of digital marketing

Digital Advertising Getting social ads right in the new era of digital marketing

12m Robert Rothschild

Getting social ads right in the new era of digital...

Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read More...

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The use of AI for retail players can be a decisive factor in their business recovery

AI & Automation The use of AI for retail players can be a decisive factor in their business recovery

1y Olivier Marc

The use of AI for retail players can be a decisive...

Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...

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Data-driven optimization: The critical role of AI in martech

AI & Automation Data-driven optimization: The critical role of AI in martech

1y Daryl McNutt

Data-driven optimization: The critical role of AI ...

AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...

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What to look for when buying AI marketing technology

AI & Automation What to look for when buying AI marketing technology

1y Ashley Schweigert

What to look for when buying AI marketing technolo...

Before buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...

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Boom or bust – Commerce strategies for navigating a global pandemic

Digital Marketing Boom or bust – Commerce strategies for navigating a global pandemic

1y Charles Nicholls

Boom or bust – Commerce strategies for navigating ...

Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...

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Omnicanality can save stores from closing down during COVID-19

Digital Marketing Omnicanality can save stores from closing down during COVID-19

1y David Le Douarin

Omnicanality can save stores from closing down dur...

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...

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Four tips to guaranteeing B2B buyer loyalty in 2020

Digital Marketing Four tips to guaranteeing B2B buyer loyalty in 2020

1y Brandon Spear

Four tips to guaranteeing B2B buyer loyalty in 202...

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction...

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From omnichannel to optichannel, marketing’s return to rationality

Digital Marketing From omnichannel to optichannel, marketing’s return to rationality

1y Todd Thompson

From omnichannel to optichannel, marketing’s retur...

RRD Marketing Solutions' GM, Todd Thompson, discusses how optichannel is marketing’s return to rationality — something that has evolved from omnichann...

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Challenges & opportunities for brands to improve their CX in 2020

Digital Marketing Challenges & opportunities for brands to improve their CX in 2020

1y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Key takeaways from the state of ecommerce

Digital Marketing Key takeaways from the state of ecommerce

2y Mahir Prasad

Key takeaways from the state of ecommerce

Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...

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Adobe on how to select and future-proof your CMS

Content Adobe on how to select and future-proof your CMS

2y Jacqueline Dooley

Adobe on how to select and future-proof your CMS

The CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...

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