95% of B2B marketers consider demand creation strategy to be successful

Digital Marketing 95% of B2B marketers consider demand creation strategy to be successful

2y Jacqueline Dooley

95% of B2B marketers consider demand creation stra...

And nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...

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[Report] Why should marketers care about transparency in paid media?

Display Advertising [Report] Why should marketers care about transparency in paid media?

3y Rebecca Sentance

[Report] Why should marketers care about transpare...

The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from know...

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What do China's new online advertising rules mean for marketers?

Asia What do China's new online advertising rules mean for marketers?

5y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

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APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

5y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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The changing role of the CMO: from brand builder to business disruptor

Asia The changing role of the CMO: from brand builder to business disruptor

5y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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Six stats of the week and what they mean for marketers in the Asia Pacific

Asia Six stats of the week and what they mean for marketers in the Asia Pacific

5y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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Why programmatic video is the next big thing in APAC (and what brands should do about it)

Asia Why programmatic video is the next big thing in APAC (and what brands should do about it)

5y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

5y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

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Social media in Indonesia: big numbers with plenty of room to grow

Asia Social media in Indonesia: big numbers with plenty of room to grow

5y Sophie Loras

Social media in Indonesia: big numbers with plenty...

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...

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Formulating a credible go-to market strategy for your mobile site or app

Insights Formulating a credible go-to market strategy for your mobile site or app

5y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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How well do agencies really understand programmatic?

Insights How well do agencies really understand programmatic?

5y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

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What 50 years of Super Bowl advertising has taught us

Campaigns What 50 years of Super Bowl advertising has taught us

5y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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How to create great earned social media campaigns for China

Asia How to create great earned social media campaigns for China

5y Joseph Tsang

How to create great earned social media campaigns ...

Three clever social media campaigns in China work hard on earned media to help them go viral. Read More...

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Programmatic TV: on the bench or just warming up?

Campaigns Programmatic TV: on the bench or just warming up?

5y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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How do Facebook’s ads drive search traffic?

Paid Search How do Facebook’s ads drive search traffic?

5y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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Should you use Twitter's new conversational ads?

Social Should you use Twitter's new conversational ads?

5y Tessa Wegert

Should you use Twitter's new conversational ads?

Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...

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How five brands in APAC are using Instagram's self-serve ads

Asia How five brands in APAC are using Instagram's self-serve ads

5y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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How will a boosted character tweet limit impact the future of Twitter?

Community Management How will a boosted character tweet limit impact the future of Twitter?

5y Jeanne Jennings

How will a boosted character tweet limit impact th...

Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Publishing Three ways digital marketers can use data to defeat ad blocking in 2016

6y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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How meaningful is your campaign attribution?

Analytics How meaningful is your campaign attribution?

6y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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Bridging the digital and the physical

Marketing Bridging the digital and the physical

6y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Social media: a revolutionary change that is impossible to ignore

Social Social media: a revolutionary change that is impossible to ignore

6y Bob Cargill

Social media: a revolutionary change that is impos...

Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...

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Facebook Lead Ads opens up to all advertisers

Social Facebook Lead Ads opens up to all advertisers

6y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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No Single Channel Excels in China as Consumer Touchpoints Expand

Asia No Single Channel Excels in China as Consumer Touchpoints Expand

6y Sophie Loras

No Single Channel Excels in China as Consumer Touc...

Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...

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Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

Media Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

6y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

Social Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

6y Emily Alford

Newell Rubbermaid: Maximizing Social Impact with M...

Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Read...

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Keurig and Hugh Jackman Simplify Complicated Campaign With Social

Media Keurig and Hugh Jackman Simplify Complicated Campaign With Social

6y Emily Alford

Keurig and Hugh Jackman Simplify Complicated Campa...

Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Read...

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