Samsonite Turns to Paid Social for APAC Design Competition
Asia

Samsonite Turns to Paid Social for APAC Design Competition

9y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

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Facebook's News Feed Changes Could Hurt Brands
Social

Facebook's News Feed Changes Could Hurt Brands

9y Dan Worth

Facebook's News Feed Changes Could Hurt Brands

Traffic referrals could decrease as the platform plans more News Feed changes. Read More...

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VIDEO: Taking a JSwipe at Millennials in a Social World
Conference Coverage

VIDEO: Taking a JSwipe at Millennials in a Social World

9y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

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Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York
Conference Coverage

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Li...

9y Marshall Sponder

Visual Social Media, Big Data, & Paid Advertis...

A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...

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VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

9y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]
Conference Coverage

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

9y Emily Alford

Coca-Cola Shares Story of Sustainability Across Pa...

In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing co...

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Quick Guide to Picking Up Facebook PPC
Paid Search

Quick Guide to Picking Up Facebook PPC

9y Elizabeth Marsten

Quick Guide to Picking Up Facebook PPC

These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Read More...

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Talking Big Data With The Weather Company's Jeremy Hlavacek
Conference Coverage

Talking Big Data With The Weather Company's Jeremy Hlavacek

9y Mel Carson

Talking Big Data With The Weather Company's Jeremy...

In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...

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VIDEO: BlackRock's Thoughts on Marketing in a Digital World
Media

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

9y Yuyu Chen

VIDEO: BlackRock's Thoughts on Marketing in a Digi...

In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...

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5 Reasons Why No One Likes You Anymore…on Facebook
Social

5 Reasons Why No One Likes You Anymore…on Facebook

9y Aaron Kahlow

5 Reasons Why No One Likes You Anymore…on Facebook

The rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Read More...

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Is There Still a Place for Content Marketers on Google+?
Social

Is There Still a Place for Content Marketers on Google+?

9y Emily Alford

Is There Still a Place for Content Marketers on Go...

As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...

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Twitter Offers Conversion Tracking Tool to Measure ROI
Acquisition

Twitter Offers Conversion Tracking Tool to Measure ROI

9y Emily Alford

Twitter Offers Conversion Tracking Tool to Measure...

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...

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(Social) Engagement Shouldn’t Just Happen on Valentine’s Day
Social

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

9y Roger Katz

(Social) Engagement Shouldn’t Just Happen on Valen...

Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calend...

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Twitter Wins Advertisers But Fails to Draw Users
Social

Twitter Wins Advertisers But Fails to Draw Users

9y Emily Alford

Twitter Wins Advertisers But Fails to Draw Users

Twitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an a...

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Twitter Syndicates Promoted Tweets for Broader Reach
Social

Twitter Syndicates Promoted Tweets for Broader Reach

9y Emily Alford

Twitter Syndicates Promoted Tweets for Broader Rea...

Promoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their a...

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Use the Hub-and-Spoke Model to Reduce Content Risk
Marketing

Use the Hub-and-Spoke Model to Reduce Content Risk

9y Kevin Lee

Use the Hub-and-Spoke Model to Reduce Content Risk

Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model al...

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Rethinking Social Media Success
Social

Rethinking Social Media Success

9y Angie Pascale

Rethinking Social Media Success

As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...

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Paid Media Strategy Review Tips
Paid Search

Paid Media Strategy Review Tips

10y Lisa Raehsler

Paid Media Strategy Review Tips

These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...

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How (and Whether) to Respond to an RFP
Marketing

How (and Whether) to Respond to an RFP

10y Kevin Lee

How (and Whether) to Respond to an RFP

When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Read ...

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The Difference Between Like and Love
Email

The Difference Between Like and Love

10y Dave Hendricks

The Difference Between Like and Love

While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...

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Is Facebook a Waste of Money for Marketers?
Social

Is Facebook a Waste of Money for Marketers?

10y Robin Neifield

Is Facebook a Waste of Money for Marketers?

There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need t...

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How to Drive Conversions and Traffic on Twitter? Website Cards
Social

How to Drive Conversions and Traffic on Twitter? Website Cards

10y Lisa Raehsler

How to Drive Conversions and Traffic on Twitter? W...

SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. R...

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Is Ello a No-No for Brands?
Social

Is Ello a No-No for Brands?

10y Tessa Wegert

Is Ello a No-No for Brands?

The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Read More...

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Where Is Content Marketing Going in 2015?
Marketing

Where Is Content Marketing Going in 2015?

10y Mathew Sweezey

Where Is Content Marketing Going in 2015?

2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Read More...

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Facebook Puts Ban on "Like-Gating"
Social

Facebook Puts Ban on "Like-Gating"

10y Mike O'Brien

Facebook Puts Ban on "Like-Gating"

With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage...

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Top 5 Social Marketing Trends for Brands to Watch in 2015
Social

Top 5 Social Marketing Trends for Brands to Watch in 2015

10y Roger Katz

Top 5 Social Marketing Trends for Brands to Watch ...

As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...

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The Future of Social Media: Paid vs. Organic
Social

The Future of Social Media: Paid vs. Organic

10y Krista Neher

The Future of Social Media: Paid vs. Organic

The future of social media is in paid content, which requires a different strategy than organic. How can you prepare? Read More...

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