What makes retail mobile apps rock solid, according to Forrester Research
Mobile

What makes retail mobile apps rock solid, according to Forrester Research

5y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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ClickZ's 2018 holiday season recap
Ecommerce

ClickZ's 2018 holiday season recap

5y Mike O'Brien

ClickZ's 2018 holiday season recap

Now that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...

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How Best Buy, Nordstrom and Nike bring personalization to physical stores
Analytics

How Best Buy, Nordstrom and Nike bring personalization to physical stores

5y Mike O'Brien

How Best Buy, Nordstrom and Nike bring personaliza...

Personalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...

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Digital data dictates in-store decisions for modern retailers
Ecommerce

Digital data dictates in-store decisions for modern retailers

6y Mike O'Brien

Digital data dictates in-store decisions for moder...

Data is central to everything modern marketers do online. But digital data is also a factor in physical stores, as T-Mobile, Roots and Birchbox demons...

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For brands like REI, Indochino, and Swarovski, the future of retail stores goes past product
Ecommerce

For brands like REI, Indochino, and Swarovski, the future of retail stores ...

6y Mike O'Brien

For brands like REI, Indochino, and Swarovski, the...

Executives from REI, Indochino, and Swarovski discuss the future of retail stores and how they're far more than places where they can sell products. R...

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3 ways Target is trying to become "America's easiest place to shop"
Ecommerce

3 ways Target is trying to become "America's easiest place to shop"

6y Mike O'Brien

3 ways Target is trying to become "America's easie...

2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...

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Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company
Disruptive MarTech

Priceless experiences, storymaking and the "moment of truth": Why MasterCar...

6y Mike O'Brien

Priceless experiences, storymaking and the "moment...

Financial service brands have a reputation for being old-fashioned and stodgy. MasterCard isn’t one of them. The company has a progressive CMO, Raja R...

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Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO Tony Rogers
Leadership

Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO T...

6y Jenna Sereni

Empathy, transparency and the omni-channel custome...

Amazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...

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Six ways online retailers can minimize merchandise returns
Ecommerce

Six ways online retailers can minimize merchandise returns

7y Al Roberts

Six ways online retailers can minimize merchandise...

Returns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...

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The battle for retail (or why Amazon acquired Whole Foods)
Disruptive MarTech

The battle for retail (or why Amazon acquired Whole Foods)

7y Chris Camps

The battle for retail (or why Amazon acquired Whol...

Retail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce ins...

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Are you prepared for digital transformation? Probably not [Study]
Digital Transformation

Are you prepared for digital transformation? Probably not [Study]

8y Mike O'Brien

Are you prepared for digital transformation? Proba...

While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan...

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Tesco and M&S: seamlessness will be the new 'sadvertising' this Christmas
Ecommerce

Tesco and M&S: seamlessness will be the new 'sadvertising' this Christm...

8y Mike O'Brien

Tesco and M&S: seamlessness will be the new 's...

As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...

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Five fantastic 'phygital' campaigns from this spring
Strategies

Five fantastic 'phygital' campaigns from this spring

8y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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How Hilton balances digital and 'traditional' marketing
Strategies

How Hilton balances digital and 'traditional' marketing

8y Mike O'Brien

How Hilton balances digital and 'traditional' mark...

At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent int...

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The Digital Download: Facebook additions amid Yahoo speculation
Media

The Digital Download: Facebook additions amid Yahoo speculation

8y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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How to find the right 'tradigital' fit for your brand
Conference Coverage

How to find the right 'tradigital' fit for your brand

8y Emily Alford

How to find the right 'tradigital' fit for your br...

The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...

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Stop chasing shiny new tools, says Dunkin' Brands
Media

Stop chasing shiny new tools, says Dunkin' Brands

8y Emily Alford

Stop chasing shiny new tools, says Dunkin' Brands

The 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and ...

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What can chatbots do for ecommerce?
Chatbots

What can chatbots do for ecommerce?

8y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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Q&A: Deloitte Digital's Mike Brinker on digital transformation
Conference Coverage

Q&A: Deloitte Digital's Mike Brinker on digital transformation

8y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

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The Digital Download: Transparency, viewability win the week's news
Media

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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The Internet of Things: Let's Get Phygital
Asia

The Internet of Things: Let's Get Phygital

11y Vincent Teo

The Internet of Things: Let's Get Phygital

Companies like Granata and McDonald's are using technology to bridge the digital and physical world to bring interactive experiences to consumers. Rea...

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