On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of stats and facts were shared about social media. Here are 13 of our favorites.
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.
Pinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels. It was originally known as ... read more
Pinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion ... read more
Pinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform.
Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand's social strategy to the next level.
Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message ... read more
Facebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic and revenue.
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was ... read more
For years, marketers have scrutinized every aspect of the customer journey–but it is becoming increasingly apparent that just understanding it isn’t enough. Here’s how technology is enabling marketers to go from understanding to influencing their customers’ journeys.
Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here’s how to make sure you aren’t affected, and maintain your Page’s reach in the midst of the changes.
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker’s Internet Trends Report 2017 looks at how social media has affected customer service.
At eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience alive in bricks and mortar.
