This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direction for Meerkat.
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's top agencies for one of its top universities.
Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media marketers.
Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature?
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.